- January 21, 2011
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Plato and other great teachers throughout history have understood that an analogy can be the most effective way to convey an important message. Analogies couch something unfamiliar or difficult to grasp in a familiar framework around which we can wrap our heads. Now, I don’t claim to be Plutonian, but I do think that analogies are a great tool for helping people understand my particular area of expertise – sales.
In keeping with that, I’ve created a series of some of my better analogies in the hope that they provide some of those “ah-ha” moments which are so valuable to improving your sales force.