Who We Are

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies. For over 35 years, the firm has helped companies with sales team evaluations, sales process optimizations, sales and sales leadership training, and sales transformation.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations. We have earned recognition for our expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

We Love What We DoWe bring decades of proven industry expertise in driving our sales development approach.

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We look forward to getting to know you and helping to take your company to new heights!

Why Choose Kurlan

We Get Results

Our experts are focused on the solutions required to help achieve your desired results.

Highly Experienced

Regardless of the situation for which you need help,  chances are, we have seen it and solved it before.

Team Engagement

We get your sales team engaged.  Whether it’s your salespeople, sales managers, or sales leaders, and whether it’s training or coaching them, we will create change through engagement.

Expert Role Plays

We demonstrate what good conversations should sound like by extensive use of unscripted role plays and nobody is better at that then the trainers at Kurlan.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.

Our philosophy is to provide each client with a unique solution that is customized to achieve their desired outcome. Depending on the client’s size, industry and complexity of issues, each Kurlan engagement is designed to meet their specific needs.

All of our strategic partners must have one primary objective – help us make our clients stronger. That’s it. Our services are laser-focused on sales development. Our partners provide the core competencies that we don’t. They must fit with our clients’ needs and play well with the others in the sandbox so all of our actions are unified in your interest. You’ll see that whether it’s a tool, application or consulting firm, we have already done the due diligence so that you don’t have to.

We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies

1,300 Clients
Served
200 Industries
Served
35 Years
Established
55 Awards

Our White Papers

Understanding the Sales Force
  • Poison Ivy and 2 Powerful Lessons for Hiring Salespeople

    Recently, I wrote an article about hiring salespeople based on the Shania Twain song, Don’t Impress Me Much.  Coincidentally, the sales hiring advice in this article is also loosely based on a song I heard.  Over the years, I’ve written more than 20 articles using music analogies and I listed them at the end of

    April 18, 2025
  • My Key to Building a Strong, Sustainable, Sales Pipeline

    Building a strong, sustainable pipeline requires not only commitment and discipline from salespeople, it also requires commitment and discipline from their sales leaders who cannot allow them to give up, give in, or take short cuts. While excellence involves advanced sales training skills, extended practice sessions and coaching, the desire to improve is the most important element.

    April 16, 2025
  • Shania Twain’s Lesson for Sales Leaders Who Want to Hire Stronger Salespeople

    Instead of seeking industry experience, a degree, and related characteristics, sales leaders must vet for the ability to succeed at selling to your specific audience, at your price point, and against your competition.  That one difference takes the entire sourcing, screening, vetting, interviewing, selecting, hiring, and on-boarding process and turns it upside down.  Different tools.  Different process. Different sourcing. Different questions. Different answers. Different results.

    April 14, 2025
  • How to Master the Sales Discovery Call

    Good salespeople know that the key to a sales process that will result in a sale, is uncovering their prospect’s compelling reason to buy.  Period.  Not “period” as in that’s all they have to do, but “period”, as in nothing else in the process will matter if they don’t uncover the compelling reason to buy.  Easy (to state).  For most salespeople, even the good ones, it’s not that easy.  How can they determine if what they heard is actually compelling?  Is it compelling to the prospect?  Is it compelling to the salesperson?  Do those two determinations have equal value?

    April 11, 2025

Our Clients

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