Who We Are

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies. For over 35 years, the firm has helped companies of all sizes achieve growth, improve margins, recruit stronger sales people, and develop high-performing sales professionals.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations. We have earned recognition for our expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

We Love What We Do

We bring decades of proven industry expertise in driving our sales development approach.

Ask A Sales Expert

Do you have a sales challenge, issue, or question? Send it along, and one of our sales experts will get right back to you.

Podcasts & Webinars

Learn more about thought leadership, interviews, best practices, and tips on sales and sales leadership.

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Testimonials

Read, hear, and see what Kurlan clients have to say about our approach, process, and results.

Speakers

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Understanding the Salesforce

We look forward to getting to know you and to helping you take your company to new heights!
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Testimonials

Here’s what just some of our clients have said
Dave, in the ~100 days since our last coaching session, I exceeded my quota by 130%, led the team in ARR earnings, and have accepted a promotion to lead the team. I attribute these successes wholly to your prospecting coaching, day-to-day usage of Baseline Selling, and SalesMind while traveling to prospect meetings. Thank you for providing the content that makes it possible for a regular guy like me to sell like a stud.

Zack Gonzales

Excellent presentation very impressed.

Thomas J. Hawke

Carpenter Hawke & Co., LLC

Why Kurlan & Associates, Inc.

Proven Track Record

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.

Customized Approach

Our philosophy is to provide each client with a unique solution that is customized to achieve their desired outcome. Depending on the client’s size, industry and complexity of issues, each Kurlan engagement is designed to meet their specific needs.

Integrated Partners

All of our strategic partners must have one primary objective – help us make our clients stronger. That’s it. Our services are laser-focused on sales development. Our partners provide the core competencies that we don’t. They must fit with our clients’ needs and play well with the others in the sandbox so all of our actions are unified in your interest. You’ll see that whether it’s a tool, application or consulting firm, we have already done the due diligence so that you don’t have to.

2022 Watchlist Company - Sales Training & Enablement

Top 20 Sales Training 2021

Vendor Neutral Certified 100

2020 Top 20 Online Sales Training

Top Sales & Marketing Blog in 2020

OMG Certified Partner - Outstanding Performance Emerald Award

2021 Best Sales Training Programs - Chamber of Commerce

Objective Management Group - Certified Partner

Our Clients

We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies.

From the Blog

Understanding the Salesforce

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