Who We Are
Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, the developer and innovator in sales assessments, and early pioneer in sales training and strategic growth strategies. For 40 years, the firm has helped companies with sales team evaluations, sales process optimizations, sales and sales leadership training, coaching, and sales transformation.
The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing a complete set of services to all sizes of businesses from entrepreneurial startups to enterprise corporations. We have earned recognition for our expertise in more than 200 industries for our approach to helping companies achieve significant results in sales growth.
Companies Choose Kurlan Because Everything in Selling Has Changed Recently
Closing Business
Companies are confused as to why there are so many Delayed Closings and Win Rates have decreased.
New Business
Outbound and Inbound arenāt working as they did, resulting in fewer new business opportunities and smaller pipelines.
More Competition
Motivated competitors are making it more difficult for you to differentiate, and prospects are attempting to commoditize your company, products and services.
Profits
Prospects are focused on price, making it more difficult for salespeople to use a value-based approach. Ā This places more pressure on margins and profit.
The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.
We provide each client with a unique, custom solution to achieve their desired outcome. Depending on the size of their sales team, industry, complexity of challenges, and urgency, each Kurlan engagement is designed to meet their specific needs.
Nothing is more important than achieving your desired results. Ā Whether itās how we work together, where we do the work, the frequency of our work, the topics, content, subject matter, or advice, our emphasis will be how to drive the appropriate changes in behaviors, activities, approaches, strategies, tactics, approach, tool utilization or methodology to get the results you strive for.
“I want to thank you for everything youāve done for me. You helped shape not only the way I sell, but the way I think and carry myself every day. The lessons Iāve learned from you go far beyond business.
One thing that hit the hardest was “the words I tell myself matter more than what I say to others. That shift in mindset has changed me, and Iām truly grateful for that.
I appreciate the time, patience, and belief you showed me.”
Zach A
Love the role-play and techniques covered in the videos! Very helpful and insightful. Cant wait to try them out!
David T
Appreciated the baseball analogy outlining the full process. I have never seen that demonstrated in such a relatable method.
Alan D
The baseball analogies make sense. Very common to try to run to third before second!
Tom H
All done in an engaging interesting way ! Thanks Dave !
Mike H
HarbroI love the clarity Dave gives in the steps and examples of what is need to make a successful sale. Dave kept my interest with the way he broke down each segment. Well done!
Rated 5 out of 5
Gia C
Allan ChemicalThank you all for a great 3 sessions. Honestly, one of the best training sessions I have been a part in my professional career. I have 23 pages of notes from the last 3 days ā so a lot to digest and work on. I plan on treating it the same way you have taught us to coach our reps ā by taking it step by step and breaking it down one thing at a time.
Steve Maniago
Regional Business Manager, ALK
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Why Only 27% of Salespeople Hear the Voice That Matters
Whose voice are you hearing when youāre on a sales callāyours, your coachās, Godāsā¦ or your prospectās? Most reps never hear the one that actually matters. Hereās why thatās killing their discovery, how the top 10% do it differently, and the simple move that turns you into the person who finally gets the buyer.
March 12, 2026 -
Sound Check for Sales: 3 Best Practices That Need a 2026 Overhaul
Sales closing is deadātime for a 2026 overhaul. Dave Kurlan shares why ‘finalizing’ replaces outdated closing, how fluid scoring and proper staging fix broken pipelines, and why buyer journeys need real discovery, not facilitation. No-BS tips to boost forecasts, shorten cycles, and win more.
March 12, 2026 -
Mindset Matters: How the Songs in Your Head Shape Your Sales Success
What songs are playing in your head before a big B2B sales call? Discover how song titles shape your sales mindset ā plus the exact Spotify playlist I use to get pumped and close more deals.
March 9, 2026 -
Vultures or the Trusted Name in Sales Training?
Tired of Sandler, Challenger, SPIN, or Value Selling not delivering? Discover why companies turn to Baseline Selling after those methodologies fall shortāand why it’s not vulturing, it’s expertise.
March 2, 2026
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Request Information
To request more information, please use the form provided. We look forward to your message and will call you back shortly. Thank you.
