Who We Are
Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, the developer and innovator in sales assessments, and early pioneer in sales training and strategic growth strategies. For 40 years, the firm has helped companies with sales team evaluations, sales process optimizations, sales and sales leadership training, coaching, and sales transformation.
The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing a complete set of services to all sizes of businesses from entrepreneurial startups to enterprise corporations. We have earned recognition for our expertise in more than 200 industries for our approach to helping companies achieve significant results in sales growth.
Companies Choose Kurlan Because Everything in Selling Has Changed Recently
Closing Business
Companies are confused as to why there are so many Delayed Closings and Win Rates have decreased.
New Business
Outbound and Inbound arenāt working as they did, resulting in fewer new business opportunities and smaller pipelines.
More Competition
Motivated competitors are making it more difficult for you to differentiate, and prospects are attempting to commoditize your company, products and services.
Profits
Prospects are focused on price, making it more difficult for salespeople to use a value-based approach. Ā This places more pressure on margins and profit.
The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.
We provide each client with a unique, custom solution to achieve their desired outcome. Depending on the size of their sales team, industry, complexity of challenges, and urgency, each Kurlan engagement is designed to meet their specific needs.
Nothing is more important than achieving your desired results. Ā Whether itās how we work together, where we do the work, the frequency of our work, the topics, content, subject matter, or advice, our emphasis will be how to drive the appropriate changes in behaviors, activities, approaches, strategies, tactics, approach, tool utilization or methodology to get the results you strive for.
We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies
Love the role-play and techniques covered in the videos! Very helpful and insightful. Cant wait to try them out!
Appreciated the baseball analogy outlining the full process. I have never seen that demonstrated in such a relatable method.
The baseball analogies make sense. Very common to try to run to third before second!
All done in an engaging interesting way ! Thanks Dave !
I love the clarity Dave gives in the steps and examples of what is need to make a successful sale. Dave kept my interest with the way he broke down each segment. Well done!
Rated 5 out of 5
Dave and Team,
Thank you for a fantastic three days of intensive training. Having experienced the Baseline Selling training with Dennis as a sales engineer, I had an additional level of appreciation for the positive outcomes of this method.
Dave and team:
You guys were great and the training was excellent.
Landed Two Whales! Visited my $7.2 mill/yr prospect today and got the signature and I have verbal commitment for a $12-18 million/yr prospect that will sign early next week! What a week. Thank you!
Gold. The visual display of skipping discovery and differentiating stepsā¦gold! Thank you for helping us get better.
Great stuff! Thank you for these sessions. I enjoyed the modules, roles plays and learned some great techniques. I took away some valuable lessons as well as great reminders and I look forward to future courses.
Enjoying and embracing. I am really enjoying and embracing the training. I love the sessions and they are really helping me. Thanks!
Chris, things are going incredibly well thanks to your incredible coaching. I know I can get even better with your help. Thanks again for all of your help, and I look forward to talking with you again.
This was the most focused training on sales leadership Iāve ever attended. I left a better leader for my people.
Very good ā good ideas, good energy levelā¦a great workshop ā one of the best.
An interesting session with new approaches and a different point of view. Dave Kurlanās content is worthy of more scheduled time. Bring him back and provide more time!
Cuts through BS. Well worth the time ā will contact him for consulting.
Dynamic speakerā¦full of good practical info; would love to hear more from him.
After ten years of hearing and reading about how to improve sales productivity I finally learned something from Kurlan.
This session uncovered a whole new way of looking at and evaluating my sales force which will be of enormous benefit in my company
Best Presentation next to Sears CEO Keynote Address!
Good content and presentation. Highly recommended.
Exceptional tips, unique insights into a difficult process.
Best info on salespeople I have been to. Super. All sales driven companies should hire Dave.
The best by far! Out-classed all other speakers in value delivered.
Definitely a return speaker! Great ideas ā revolutionary approach. Really made me think.
Excellent speaker with great new ideas. Enthusiastic, motivating, highly knowledgeable ā really enjoyed this program! Saw him last year ā this year heās even better.
This is the first (out of 5) seminar that I can actually use.
This is the kind of stuff I came to hear at this conference!!
Great, good balance of examples and theory. Very interactive with audience!
Dave ā my management team and I thoroughly enjoyed your talk yesterday at the Des Moines Country Club.
Just a quick note to let you know how much I enjoyed your presentation at the CEO luncheonā¦I was impressed with the way you were able to relate to the audience and I know it was very well received.
That was really useful information and he was clearly one of the best presenters I ever heard.
Very informative, especially around topics of recruiting and Top 5 points of great sales management. Excellent!
Excellent presentation very impressed.
A Sampling of Our Clients
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