Founder/Owner

You’re an entrepreneur and you may still be in an early stage of your company’s development. If so, you need to sell, but you need to sell like an entrepreneur, not like a salesperson. Most entrepreneurs have gaps in their selling skills or have never sold before. The ugly truth is that you need to sell until you generate the revenue to hire a sales team. Your selling challenges can be addressed through training and/or coaching, which will accelerate your revenue growth.

If you are making the transition from entrepreneur to executive, you should review the CEO/President page or the VP Sales page, depending on whether or not there is a Sales VP between you and your sales team.

Here are some articles you might find helpful:

Startups Almost Always Get The Sales Thing Wrong

Startups and the Dilemma of the First Sales Hire