Dave Kurlan, CEO

“Commit to being the best and doing whatever it takes to succeed.”

Dave Kurlan

Dave Kurlan, CEO
Dave Kurlan

Dave Kurlan is a top-rated speaker, best selling author, radio show host, successful entrepreneur and sales development industry pioneer. He was inducted into the Sales & Marketing Hall of Fame in 2012.

Dave is the founder and CEO of Objective Management Group, Inc. (OMG), the industry leader in sales assessments and sales force evaluations and named the Top Sales Assessment Tool from 2011 – 2020. Dave is also the CEO of Kurlan & Associates, Inc., an international consulting firm specializing in sales force development. He possesses 35 plus years of experience in all facets of sales development, including consulting, training, coaching, recruiting, systems, processes, and metrics.

Dave has been a top-rated speaker at Inc. Magazine’s Conference on Growing the Company, the Sales & Marketing Management Conference, the Sales 2.0 Conference, Inbound, and the Gazelles/Fortune Sales & Marketing Summit.

He has been featured on radio, television and in print, including World Business Review, Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. Dave is a columnist at Top Sales Magazine.

He is the author of Mindless Selling and the best-seller, Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, voted the Top Sales & Marketing Blog from 2011 – 2020. He is a contributing author to 4 other books including Stepping Stones, with coauthors Deepak Chopra and Jack Canfield.

Click here to read Dave’s blog.


AJ Weller, Akibia, Altair Avionics, Bay State Financial Services, Billington Wines, Bonten Media Group, NEC, Stanley, IDG, Hanover Insurance Group, Worcester Business Journal, Heartland Payment Systems, Hubspot, Smiths Connectors, Integrity Graphics, Malaysia Airlines, New York Times Regional Media Group, Pillar Data Systems, Parker-Hanifin, iPower, Vistage International, ABP Technology IP Sizzles Conference.

Range of Topics

  • Sales Process
  • Sales Methodology
  • Consultative Selling
  • Solution Selling
  • The Challenger Sale
  • Baseline Selling
  • Inside Sales
  • Lead Follow Up
  • Prospecting
  • Qualifying
  • Closing
  • Listening and Questioning Skills
  • Differentiating in the Field
  • Territory Sales
  • Major Account Sales
  • Sales Management Functions
  • Pipeline and Metrics
  • Accurate Sales Forecasts
  • Sales Coaching
  • Sales Accountability
  • Sales Selection and Recruiting
  • On Boarding New Salespeople


TechServe Alliance, NationaLease, CEO Club, CEO Roundtables, SBANE, Milwaukee Chamber of Commerce, Worcester Regional Chamber of Commerce, American Chamber of Commerce Executives, EO Chicago, EO Boston, EO Washington DC, Fortune Sales Summit, Inc. Magazine Conference on Growing the Company, Sales & Marketing Management Conference, National Association of Sign Supply Distributors, Massachusetts Arborists Association, EcSell Institute Sales Management Summit, MIT Sloan School of Business, The National Association of Realtors, The Print On Demand Initiative (PODi).

Written Testimonials from attendees of Speaking Engagements

“Excellent presentation very impressed.” Thomas J. Hawke, Carpenter Hawke & Co., LLC

“Very informative, especially around topics of recruiting and Top 5 points of great sales management. Excellent!” Jack CourtneyVP Sales, Progressive Gourmet

“I wanted to thank you for the excellent job you did at the Executive Luncheon last Wednesday. Your presentation definitely allowed me to open my eyes and mind into different aspects of selling, recruiting, and even see weaknesses as well as strengths in myself. ” Salvatore MigliaccioDirector of Sales, Basket Impressions

“I have NEVER heard such a well-thought out, logical, concise, yet all-inclusive, presentation of how to organize, hire, train, and manage a sales team in my 24+ year career. I definitely want to meet with you and to act on what I’ve heard.”Keith CrownoverCEO, Delta Health Technologies

“That was really useful information and he was clearly one of the best presenters I ever heard.” Alice Clark, State College PA.

“Just a quick note to let you know how much I enjoyed your presentation at the CEO luncheon…I was impressed with the way you were able to relate to the audience and I know it was very well received.” Lauren E. GrecoDirector, Marketing and Public Relations, Xonitek Systems Corporation

“Dave – my management team and I thoroughly enjoyed your talk yesterday at the Des Moines Country Club.” Terry Peters, Citadel Broadcasting

“Great, good balance of examples and theory. Very interactive with audience!”

“This is the kind of stuff I came to hear at this conference!!” Vince Garmon, Key Communications

“This is the first (out of 5) seminar that I can actually use” Scott Adams, Deck House

“Excellent speaker with great new ideas. Enthusiastic, motivating, highly knowledgeable – really enjoyed this program! Saw him last year – this year he’s even better”

“Definitely a return speaker! Great ideas – revolutionary approach. Really made me think”

“The best by far! Out-classed all other speakers in value delivered” Joe Johns, Dataproducts

“Best info on salespeople I have been to. Super. All sales driven companies should hire Dave” Donald Cook, Yankee Equipment Systems

“Exceptional tips, unique insights into a difficult process”

“Good content and presentation. Highly recommended.”

“Best Presentation next to Sears CEO Keynote Address!”

“This session uncovered a whole new way of looking at and evaluating my sales force which will be of enormous benefit in my company” James Palinicas, Plasticoid Company

“After ten years of hearing and reading about how to improve sales productivity I finally learned something from Kurlan” –Paul Machler Case

“Dynamic speaker…full of good practical info; would love to hear more from him” – Ann Batler iHABLA! Inc.

“Cuts through BS. Well worth the time – will contact him for consulting” Sam Cramer, Aluminum Ladder

“An interesting session with new approaches and a different point of view. Dave Kurlan’s content is worthy of more scheduled time. Bring him back and provide more time!” Doug Cannon, Level 1 Technologies

“Very good – good ideas, good energy level…a great workshop – one of the best” Brian Phillips, TAI

Please use the form below to request Dave to speak