CRM and the Sales Tech Stack

We believe that tools to support sales are only as good as, and how well or how, often they are being used. Tools don’t sell and most salespeople don’t use the tools that are available. Not every company needs every tool and from among CRM, call recording and analysis, gamification, workflows, slide deck builders, proposal creation, estimation software, and intelligence, CRM is the one application that is a must have for every sales organization.

Most companies have a CRM application; however their salespeople don’t always comply with usage guidelines. Often times, companies are using an application that fails to give them what they really need. Kurlan & Associates uses its extensive knowledge of CRM applications to help our clients integrate and optimize their existing CRM application or, in some cases, we help select, customize, and integrate a new application that is more user friendly, provides better data and reporting, and most importantly, will be better utilized by their sales teams.

Here are some helpful articles about CRM and Sales Technology

• Sales Playbook and CRM Problems – What the Data Tells Us
• My Salespeople Won’t Use CRM
• What it Really Means When CRM isn’t a Sales Team Priority
• Top 16 Problems with CRM
• Top 4 Questions, 2 Words Of Advice About Sales CRM
• CRM and the Sales Tech Stack
• Is Sales Today Nothing More than its Tech Stack?
• What is the Sales Stack and Do You Need it?
• The #1 Key to Making Sales Forecasts Accurate Again
• Companies Rush to Get This One Thing in Place for their Sales Teams Before January
• Is it Your Salespeople or Did You Make a Bad Decision?
• Sure Fire Way to Know Which Sales Opportunities are the Best Sales Opportunities
• What True Story Does Your Sales Pipeline Tell You about Your Business?