Kurlan & Associates, Inc. Partners
How We Select Partners at Kurlan & Associates
We take the concept of partnering quite seriously. Anyone can partner with Salesforce.com, Constant Contact.com, SurveyMonkey.com, GoToMeeting.com, EventBrite.com, the various sales portals, and the many web tools. But those aren’t partnerships as much as they are affiliate marketing links.
The best example of how we select partners would be our choice of Membrain over SalesForce.com for CRM. Salesforce.com is the best known tool for CRM. They are gigantic and we could partner with them if we chose to. But why would we subject our clients to a huge investment of money, resources and time, only to end up with an application their salespeople won’t like, find difficult to navigate, with features that won’t be utilized, and an interface that costs a fortune to customize if you want it to mimic your customized, formal, structured sales process? It doesn’t make any sense.
We have clients who have wasted hours on the phone with Salesforce.com integrators, just to get SalesForce to come close to doing what an application like Membrain does out of the box. We partnered with Membrain because it’s a simple, yet very powerful application that focuses on what you need CRM to be: a pipeline management tool that provides accurate forecasts, critical ratios and appropriate reports in real time without the fuss. Period.
You’ll see that whether it’s a tool, application or consulting firm, we have already done the due diligence so that you don’t have to.
Our Partners Give You the Muscle
At Kurlan & Associates, we have a philosophy about partner referrals. All of our strategic partners must have one primary objective – help us make our clients stronger. That’s it. Our services are laser–focused on sales development. Our partners provide the core competencies that we don’t. They must fit with our clients’ needs and play well with the others in the sandbox so all of our actions are unified in your interest. They must be flexible and agile. Most of all, their service has to work better at getting results than the other choices around. We believe that your organization deserves the best. It’s that simple. Look at our list below and don’t hesitate to ask us to explain why you might want one of these companies on your side.
Allego’s AI-driven sales enablement platform accelerates performance, ensuring sellers have the skills, knowledge, and content they need to drive results in a hybrid world.
ConnectAndSell connects salespeople to their prospects by getting them 5-7 conversations per hour instead of per day!
The robust DiscoverOrg platform enables sales professionals to easily access the right contacts and context to significantly contribute to the bottom line. Their datasets contain accurate and comprehensive intel on the IT, Finance and Marketing decision makers at some of the world’s leading companies. They seamlessly integrate with Salesforce, Marketo and other leading sales and marketing platforms for added value and convenience. The OppAlerts product provides insight into the online behavior of targeted prospects, identifying and verifying purchase intent earlier in the buying cycle.
Kurlan & Associates has partnered with Membrain to deliver CRM the way CRM should be. With an emphasis on opportunities rather than accounts, pipeline rather than data-entry, accurate forecasts, flexibility, customization that you can do yourself, and an interface that salespeople love to use, you will love Membrain, too. We love it so much that we use it at Kurlan & Associates!
Objective Management is the industry leader in sales force evaluations and sales candidate assessments. Their world-class suite of sales specific assessment tools helps companies make good, intelligent, timely decisions about the evolution that must take place in the sales organization.
PENTA Communications, Inc. has been providing world-class marketing services to accelerate client success for over 25 years. This award-winning firm offers marketing, advertising, public relations, graphic design, website development, branding, social media strategies, special event planning, and a myriad of other services to help its client companies grow and succeed in their industries. We highly recommend PENTA for its strategic consulting, the quality and creativity of its many practice areas, and its unprecedented client service.