- April 26, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Lousy salespeople are a line item but great salespeople are an investment. It’s actually much worse than that. The line item on your lousy salespeople is only a fraction of what they really cost. Don’t believe me? Then answer these three questions:
- Do you have any sales ghosts? A Sales Ghost is any salesperson who failed or under-achieved, is no longer with you, but continues to haunt you.
- How much have your sales ghosts cost you? Take just 2 minutes, complete our simple Sales Ghosts Calculator, return to this article, and post your number as a comment. Then we’ll all see just how much the average has changed in the last couple of years.
Great salespeople are more than an investment. They are a great investment. Where else can you invest $100,000 and get a short-term return of 10:1, 20:1 or 30:1? And, when you’re investing in great salespeople, there is relatively little risk. Why? Every salesperson brings you something! Even a great salesperson who fails will manage to find enough business to cover the costs…