Lousy Salespeople and Great Salespeople – Line Item or Investment?

Lousy salespeople are a line item but great salespeople are an investment.  It’s actually much worse than that. The line item on your lousy salespeople is only a fraction of what they really cost. Don’t believe me?  Then answer these three questions:

  1. Do you have any sales ghosts?  A Sales Ghost is any salesperson who failed or under-achieved, is no longer with you, but continues to haunt you.
  2. How much have your sales ghosts cost you? Take just 2 minutes, complete our simple Sales Ghosts Calculator, return to this article, and post your number as a comment.  Then we’ll all see just how much the average has changed in the last couple of years.

Great salespeople are more than an investment.  They are a great investment.  Where else can you invest $100,000 and get a short-term return of 10:1, 20:1 or 30:1?  And, when you’re investing in great salespeople, there is relatively little risk.  Why?  Every salesperson brings you something!  Even a great salesperson who fails will manage to find enough business to cover the costs…