Kurlan & Associates
Kurlan & Associates
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  • Should Social Networking Support the Sales and Marketing Effort?

    • August 14, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    If sales and marketing were husband and wife the divorce rate would be much higher than that of the 50% for traditional marriages. 

    read more
  • Are Sales Tools the Solution?

    • August 11, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    When Sales tools are used properly, they become tremendous solutions, for example:

    read more
  • Just How Important is Preparation to Sales?

    • August 7, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    It was a theme on this week’s edition of Meet the Sales Experts.  Whether he talked about the keys to success in the role of salesperson, sales manager, regional manager, Sales Director or VP of Sales, stressed the importance of over preparation.  Currently the VP of Commercial Lines, Marketing and Sales at the Hanover Insurance Group, Jim provided keys, tips, examples, lists, and secrets for success at every level of a sales organization.

    read more
  • Public Speaking Simplified

    • August 4, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I would guess that the only thing that is more common than an underperforming sales force is the discomfort that people have before they speak.  And I’m not even talking about speaking in front of an audience.  This discomfort can even manifest when presenting to one intimidating individual!

    Speaking doesn’t have to be so difficult, especially when you are talking about what you know – your own area of expertise.  Just follow my simple rules and you’ll be awesome!

    read more
  • Trained To Sell | Getting the most out of your staff starts with careful evaluation

    • August 3, 2009
    • Posted by: Kurlan & Associates, Inc.
    • Category: Magazine/Newspaper/Interviews

    Sales training used to be “smile, be enthusiastic, talk fast, and get the customer to sign.” Not anymore.

    read more
  • One Surprising Key to Selling Value

    • July 29, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Gary Harvey, my guest on this week’s episode of Meet the Sales Experts, has great advice for companies that are trying to avoid getting sucked into having the lowest price.  His secret? Purchasing Agents have always told salespeople that they go with the lowest price.  When he asks them why they do this, they always tell him the same thing.  “Because it works on every other salesperson until we met you.” 

    read more
  • Teaching Sales in School is Like Learning to Golf on the Wii

    • July 29, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The article, “Can College Teach You to Sell?”, has its pros and cons.  Let’s start with the good stuff.

    read more
  • Sales Force Lessons from Gates, Crowley and Obama

    • July 28, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    How often do customers become upset over the behavior of a salesperson, customer service rep, technician or even accounting? 

    read more
  • How to Get the Entire Sales Force to Change – Now

    • July 27, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Now lets discuss your company and the sales organization.  What have you been afraid to change?

    read more
  • How to Lose Customers Under Contract

    • July 27, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    You know that your competitors’ top prospects are your existing customers that you have under contract, right?

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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