Analogies
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The Biggest Mistake That Salespeople Make When Closing
- July 31, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
Aggressive salespeople are no more effective than passive salespeople but if I had to choose one over the other I would take my chances with the aggressive salesperson and attempt to get them to tone it down. While the challenges with passive salespeople are obvious, there is one mistake I consistently observe being made by aggressive salespeople and wouldn’t you know it, the salesperson approached us and made the mistake. That made me want to sit in a messaging recliner to get the stress out.
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Is Fred a Top Salesperson or a Horrible Imposter?
- July 2, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
Fred’s sales manager sees both sides. He told me that Fred is an imposter and the OMG evaluation perfectly described his sales capabilities. So yes, Fred is both a top salesperson and a horrible imposter.
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Stop the Dysfunction in the Sales Function
- June 17, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
For some reason, a plurality of executives think way too highly of their company’s sales capabilities and believe they will figure it out themselves. Egos and hurt feelings take priority over best practices, right people in the right seats, sales competencies and sales processes.
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10 Reasons Why You Can’t Outsell an Incumbent
- June 7, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
When the strategy is correct, the messaging can be perfected.
When the strategy and messaging are correct, the sales process can be optimized.
When the sales process is optimized, the sales tactics will work.
Stop winging it. Stop struggling. Stop losing.
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Time for Closing Arguments
- May 29, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
When salespeople master the abilities to meet and build relationships with decision makers, use a consultative approach to uncover their compelling reasons to buy, sell their personal value to differentiate and throughly qualify, win rates will go from too low to hello!
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Pump it Up for Sales Performance
- May 14, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Salespeople Like Children, Understanding the Sales Force
A client has a small sales team in the northeastern US. Last week the CEO reconnected with the sales team to check if everyone was selling properly. They weren’t. The team had lost a few customers because a high pressure competitor was stealing their accounts. He initially thought there was a problem with the connections between the sales team and its customers but it was actually a gap in the sales team’s selling skills. The sales team was rusty, having rested on their laurels for years, and the lack of initiative to replace clients they had lost was glaring.
Of course the drama with the sales team could have been avoided and the CEO could have replaced and upgraded the team from the start if he had done these five things:
asked us to evaluate the sales team
checked the pipeline to make sure opportunities were being added
considered the degree to which they underperformed last year
remembered that he had to intervene on a daily basis last year to keep the team motivated
recalled that the team was getting old -
Winning and Retaining Business When There is Competition
- April 30, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
We were away for most of April, watching our son play his senior year of college baseball. When we left Massachusetts, the calendar said early April, the grass and gardens were still dormant and the weather felt like mid-January with some games played in 25-degree wind chills!
When we returned home three weeks later, we looked outside and saw life! Flowers were in bloom, the Bradford Pears and Crab Apple trees had blossoms, and the green grass had already been mowed a couple of times. Although we weren’t there, nature did its thing without us.
Pivot to sales.
It doesn’t matter whether salespeople are in account management or account executive roles. The sales equivalent of nature at work occurs at both target accounts and existing accounts. When salespeople aren’t physically present or on the phone with decision makers at the account, it is likely that one of their competitors is physically present or on the phone competing for the business or trying to take their business away. Just because a salesperson doesn’t see or hear about it, doesn’t mean it isn’t happening.
What can you do?
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Exposing the DIY Sales Organization
- April 22, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
When it comes to the ten best practices for sales organizations, most CEOs, CROs, CSOs, and Sales Managers lack the expertise in much the same way I lack the expertise to professionally construct landscaping, built-in cabinetry, and even Smoothies. We can do those things, but the DIY work product pales in comparison to a professional’s work product.
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Don Kent and My 8 Reasons For Inaccurate Sales Forecasts
- February 15, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
1960’s Don Kent is like a 2020’s salesperson. Excited about an opportunity, but wrong. And they don’t have to be wrong, shouldn’t be wrong, and honestly, can’t be wrong. The 2020’s salesperson may not have computer models, but they do have technology and it’s not the technology getting the forecast wrong. It’s the salesperson. There are a number of reasons they get so excited and get it so wrong but here are eight good ones:
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Whipped Cream! The Easiest Way to Lower Sales Resistance
- February 13, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Dinger the Dog, Understanding the Sales Force
Most sales training fails to address the single most important condition of a sales cycle – resistance – thereby rendering the sales training semi-useless. When resistance appears, it does not matter if the sales process, methodology, tactics and strategies are good or even great, unless salespeople are equally great at lowering the resistance.
