- March 18, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Next week, I have a special treat for my readers. I will post an article that features my least read articles of all time – sounds very exciting, doesn’t it? While I was looking for the least read articles, I consistently came across a whole bunch of my articles that were related to music. I found enough to create another article series. By the way, do you know about my article series? If you scroll down the left-side panel of any article on my Blog, you’ll come to a section where the heading is KURLAN ARTICLE SERIES. You will find 21 series of articles and my personal favorite is the one where I Compare Salespeople to Children. In the past 10 years, I have written 33 articles with a tie-in to kids and not surprisingly, they are almost always about my kid at various ages. Anyway, I just realized that I already have a series on Music and Selling, but it’s missing a few articles that should have been included there. So check out that series, and then read these articles too:
Music is all around us and you can’t escape from it if you wanted to. But there’s a lot you can learn from music, and music can definitely help you sell! Music can set the mood, get you pumped, calm your nerves, or provide a great example. Lyrics can make great positioning statements, be used to tell a story, or be used on slides. Rhythms can help with pace and set a mood. Music can be used to introduce you, a subject, or a point. You can use music in the background of a presentation.
Mostly, you can use music to help your audience relate to you. Everyone loves music and if you use a bit more music and a lot less of you talking, you can’t help but be more successful!