Sales Coaching
-
Top 10 Reasons Salespeople Can’t Move the Conversation from Price
- July 11, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
There are other factors that could contribute to salespeople regularly finding themselves in a price-sensitive discussion:
-
Baseball and Selling Revisited – A Powerful Analogy
- June 12, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A salesperson tells you about a great-looking opportunity that has been forecast to close this month. “We’re definitely getting this and it’s an awesome opportunity for us. We’re going to knock this one out of the park!”
At the end of the month, the deal hasn’t closed and you question your salesperson about it. You are told that the decision-maker has been away on vacation, but as soon as he returns, the deal is sure to get done.
A month later, nothing has changed. This time, the salesperson admits that he has had a little difficulty reaching the decision-maker, but he is sure that nothing has changed. You are assured that everything is good.
Six months later, when the deal still hasn’t closed, you force the salesperson to archive the opportunity with the salesperson still not understanding what went wrong.
-
Salespeople Must Stop Snorkeling and Start Scuba Diving
- May 15, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We talk a lot about the importance of using a consultative approach instead of a transactional approach to better differentiate and sell value instead of price. When we explain consultative selling, we usually emphasize the importance of listening and questioning. When we further explain effective listening and questioning, it becomes much more difficult to describe in a paragraph or in the absence of a demonstration or role-play.
Until today.
-
Impact of Sales Process Versus Sales Coaching
- May 14, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While most sales leaders admit that they must be more effective at coaching, many who said they have some kind of sales process in place didn’t come to the same conclusion. So, why is it so obvious to sales leaders that they need to improve their coaching, but so elusive that they need to improve their sales process?
-
When Sales Coaching, Best Practices and Books are Ignored
- May 6, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Coaching is crucial to the success of any sales force; however, coaching without the context of an effective sales process, pipeline, metrics to drive revenue, motivation and accountability aren’t enough. So, our events integrate these additional elements to make for a well-rounded, comprehensive two days.
-
Top 5 Reasons Why Salespeople Don’t Qualify Effectively
- April 17, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I posted this article in reference to an Inc. Magazine article that was way off base about Consultative Selling. It led to a significant number of comments with one of them being this question:
“Dave, in your opinion, with all the training that is available and has been delivered to sales people over the years, how come sales people still fail at executing an effective approach to qualifying a prospect. Forget what we want to call the approach. Just basic fundamentals like asking questions. This is known throughout the selling universe but sales people still suck at this. How come?”
Great question. Here are my top 6 reasons why:
-
Top 20 Reasons Why Sales Managers Suck at Coaching
- April 4, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
So why aren’t more sales managers effective at coaching salespeople? Here are my top 19 reasons and I left #20 open so that you could add your two-cents worth.
-
This is How Sales Managers Should Coach Their Salespeople
- March 13, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A salesperson told me he met with a customer that had taken their business to a competitor because of price. It sounded like they were getting what they were paying for:
-
Best Example of Value-Added vs. Commodity Selling
- March 7, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I wrote an article for the March 2013 issue of Top Sales World Magazine that debriefs an actual sales call. I’ve written more than 1,000 articles and I believe this one is the best yet! The article effectively details an actual value-added consultative sales call which, because of a single incorrect question, quickly became a transactional, commodity-based, price-driven call. The example is really striking because it so clearly shows that you can do everything correctly but asking even one question the wrong way can cause a salesperson to lose the opportunity to be a trusted advisor, and fall into the abyss of commodity sellers.
-
How the Landscape Quickly Changes on Your Salespeople
- February 27, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Give your salespeople these two pictures and the next time they begin to think that everything seems wonderful, make sure they remember to brush the snow away, take off their rose colored glasses, and learn what the landscape truly looks like underneath the false interest.