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The Bob Chronicles – The Difference Between Selling Skills and Effectiveness
- October 12, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today a client asked me to explain the difference between skills and effectiveness. You won’t find the answer by doing a Google search as that search turns up exactly nothing on the subject. This article will discuss the similarity between symptoms/causes and skills/effectiveness. Do you remember Bob, the subject of many articles and my favorite weak salesperson to write about?
Bob strikes again!
I’ve written 10 articles about Bob and everyone says that the Bob series is their favorite.
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The Many Different Selling Roles and How They Differ – Part 1
- July 27, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The same kind of thinking is required when thinking about the various roles of salespeople. We can name them: Account Executive, Territory Manager, Business Development Rep, Sales Development Rep, Account Manager, Key Account Manager, National Account Manager, Channel Manager, Application Engineer, Sales Consultant, Inside Sales, Outside Sales, and more.
To further complicate things, in some companies and industries, Sales Managers function as salespeople and Sales VPs function as Sales Managers.
While the above roles have selling as a primary responsibility, there are as many differences to selling roles as there are differences to the class or style of cars. Today, we’ll explore the difference between an Account Executive and a Business Development Rep.
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The Cold Email I Read Through to the End – Is There Hope for Salespeople and Marketers?
- February 22, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Sunday I received a cold email, generated using AI that was actually personalized. Not with just my name, but it included information about my company, where I attended college and more. While I still have no interest or need for the service being pitched, I actually read it instead of deleting it. Here’s what it said:
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The Difference Between CyberThieves, Hackers and Most Salespeople
- February 10, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
On the one hand, I am shocked and chagrinned that the insurance company would use salespeople as a reference point for hackers. You could not possibly understand the degree to which It bothers me.
On the other hand, you and I both know that if salespeople worked as methodically, consistently, aggressively, effectively, and efficiently as the hackers do, we would double our revenue.
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Follow This Advice to Schedule More Meetings and Spend Less Time Doing It
- August 25, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Regular readers know that I’m all about the data and I have written nearly two thousand articles based on data from Objective Management Group’s (OMG) assessments of more than two million salespeople. Occasionally however, I see data where incorrect conclusions have been reached and like the toad on the window, my conclusions run counter to theirs. One such example is a beautiful infographic from sales playbook company Xant. I am going to share some of their data, graphics and conclusions and I’ll provide my counter argument to their conclusions.
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Nothing Beats This One Tool When You Can’t Sell Face to Face
- August 19, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
There are some misguided selling strategies that can be undone and in today’s article we’ll discuss the benefits of the single tool that is the real deal and a huge difference maker.
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First Steps to Generate More Sales Opportunities Today
- November 5, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
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FDR and Sir Isaac Newton on Why Salespeople Fail
- August 25, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Unlike the made up fears that prevent salespeople from asking tough questions, qualifying more thoroughly, or picking up the phone and making a cold call, the fear of burning alive in a hotel fire seemed like a pretty justifiable one.
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Are You Using This New Technology to Generate New Opportunities?
- November 13, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do you have Rainbow flatware? Biomagnetic ear stickers? A diamond-shaped ice cube tray? Baby feather wings? Yah, these things exist here. You don’t? Me neither.
Have you signed up to use a company that uses AI to generate leads for you? You haven’t? Me neither.
It seems to me that the only companies using AI to generate leads are the companies trying to sell you their services using AI to generate leads. How ironic!
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Squirrels Explain the Differences Between Top and Bottom Salespeople
- October 28, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This morning I was watching 3 squirrels each doing their thing.
Squirrel #1, who I named Ernest, was finding lots of nuts and burying them. His nest was full and he will reap the benefits of his hard work over the winter.
Squirrels #2 and #3, who I named MT and LayZ, were playing. They were running up and down tree trunks, jumping from limb to limb, running in circles and generally chasing their tails. They don’t yet have nests and unless they make a commitment, become disciplined, and get to work, they will starve to death this winter.
Ernest, MT and LayZ are no different than their human counterparts who find themselves in sales roles. The top salespeople are like Ernest and the bottom salespeople are like MT and LayZ. For evidence of that claim, take a look at the table below with a sprinkling of data from Objective Management Group (OMG) which has evaluated 1,910,915 salespeople from companies.
