Kurlan & Associates
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  • The Deal Breaker That Prevents you From Hiring a Great Salesperson

    • January 13, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    One of the questions we are often asked by HR Directors is, “Can people game the OMG assessment?”  Of course they can try, but we have a very effective algorithm that smokes out those who attempt to cheat.  It doesn’t happen very often that somebody attempts a big cheat but when it does, it’s almost magical in the way we uncover them.

    There is a very small percentage of salespeople who attempt an all out cheat.  This unethical group can usually be found in the category of weak salespeople – the bottom 50% – which explains why they think they need to cheat.  But what happens if a good salesperson attempts to game the system?  What would that look like?

    read more
  • An Inside Look at Why 3 Good Salespeople Failed and 3 So-So Salespeople Succeeded

    • January 9, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    You hired a great salesperson that didn’t work out.  You hired a so-so salesperson that did work out.  You hired another great one that kicked ass, and another one that was so-so.  That’s the story of hiring salespeople.  It’s mostly hit or miss with an emphasis on miss.

    In this article I’m going to share an actual example that illustrates why this happens so frequently.  I’ll show you tangible differences between three salespeople who succeeded and three who failed in the same role at the same company.

    Most of the time when we perform these analyses the differences are usually seen inside of the 21 Sales Core Competencies – the performers are strong in the necessary competencies and the failures are not.

    So let’s dig into some data, shall we?

    read more
  • Dave Kurlan’s Blog, Understanding the Sales Force, was awarded the silver medal for Top Sales Blog for the 9th consecutive year

    • January 8, 2020
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    This is the 9th consecutive year that Dave’s Blog has earned a medal.

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  • OMG Named Top Sales Assessment tool and wins the gold medal for the 9th consecutive year!

    • January 7, 2020
    • Posted by: Kurlan & Associates, Inc.
    • Category: News
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  • Salespeople in Small Companies are 43% Better at This and Other Salesenomics Insights

    • January 7, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    You seek out the best products, best stores, best websites and best experiences.  Doesn’t it make sense to wonder about where you can find the best salespeople?

    I asked Objective Management Group’s (OMG) COO, John Pattison, to dig into some of our data from the evaluations of 1,932,059 salespeople from  companies and provide me with some scores.

    I reviewed the data and have a number of very interesting and surprising Salesenomics conclusions to share.

    read more
  • Dave Kurlan’s Predictions for Sales Organization in 2020

    • December 16, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Before I can make any predictions for 2020, let’s start with these ten simple truths about selling for proper context.

    read more
  • The Most Successful Negotiation is The Negotiation That Isn’t Needed

    • December 9, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    This week, one company said that their terms are Net 75.  I said, “I’m sorry, but we can’t solve your problem and be your bank.  Our terms are due on receipt of invoice and it’s non-negotiable.” 

    They said, “Oh, OK.”

    read more
  • The Top 15 Sales and Sales Leadership Articles of 2019

    • December 4, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    read more
  • Only 11% of All Salespeople Do This at the End of a Sales Call

    • December 2, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Traditions are important.  They ground us, give us a sense of stability and purpose, and provide something that we can look forward to.  Rituals are like traditions in that they serve the same purpose, but occur much more frequently.  Selling, is filled with rituals, from the sales process we always follow, to those specific questions we always ask to those specific talking points, comparisons, and stories we always share.  Why?  They work!

    So it is with that sense of tradition that for the 10th consecutive year, I republish my Nutcracker article which is always the most popular article each December.

    read more
  • What Sales Organizations Must Learn from the Impeachment Hearings

    • November 22, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    This is not a political article but I will use the impeachment hearings as an example to set the stage for my insights.  Currently in the USA there are 3 major schools of thought relative to the impeachment hearings:

    Most Democrats and Liberals: “We hate Trump and we want to see him impeached.”

    Most Republicans and Conservatives: “We love Trump and hate what they are trying to do to him.”

    Most  Independents: “They should follow the facts and make an informed decision.”

    Suppose that instead of the impeachment hearings we are analyzing a sales opportunity where we substitute “You” (Bob) and “Your Company” (ABC) for Trump, and substitute Your Customer or Prospect for “We”.

    You’ll quickly see how one of the same three scenarios plays out for each  opportunity. 

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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    Westborough, MA 01581 USA
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