Kurlan & Associates
Kurlan & Associates
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  • The Difference Between Baseline Selling and Provocative Selling

    • January 21, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Strategy

    In the wake of a recent article by the authors of Provocative Selling in the Harvard Business Review an attendee challenged me to defend Baseline Selling. Since it was in the HBR, this attendee believed it had to be the better way to sell.

    read more
  • Close More Deals: What’s working for top salespeople today

    • January 21, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    How do you get a customer to sign on the dotted line? What does it take to make an effective presentation? How can you stand apart from the competition and connect with your prospects? Small businesses face these challenges every day. Some truths—such as focusing on the customer or speaking conversationally to establish rapport—have stood the test of time.

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  • Commodity Busters

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Strategy

    Especially in the current economy, one danger of selling to price conscious companies or consumers is the potential for being commoditized. If your prospect has already decided that they will buy, and the only decision they must make is who they will choose to buy from, then the “why me?” nature of your sales call will, by default, commoditize you. How can you more effectively differentiate yourself?

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  • What Happens When You Try Too Hard?

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Strategy

    If you are in an industry that has been impacted by the recession, and you are doing everything possible to continue to bring in revenue, then you are working twice as hard, twice as long and twice as smart. If not, you are probably failing right now. Twice as long is plenty obvious. Twice as smart means planning the strategies and tactics you’ll use for each opportunity. But what about twice as hard? Is that working twice as hard today and tomorrow or is that working twice as hard with every prospect?

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  • The Secret to Success in Sales

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Motivation

    What’s the difference between a motivated salesperson and the rest of the sales population? Is motivation enough to become successful? What about skills? Are superior skills enough to assure success? If you have superior skills and motivation will that guaranty success?

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  • Overachieving

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Motivation

    The most recent post to my Understanding the Sales Force Blog was the Top 10 Factors in Getting Salespeople to Overachieve. Those of you in management may want to check that out. For all of you salespeople I present the 7 Factors that you can control, since the other 3 must be controlled by management.

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  • Perseverance

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Motivation

    I evaluated a salesperson who was highly regarded by his company. The evaluation indicated that he had little in the way of hunting or closing ability, possessed all of the biggest selling weaknesses and had conditional commitment. Why was he so highly regarded?

    read more
  • How to Control Your Emotions When Selling

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Motivation

    One of the weaknesses that plague salespeople is when they become emotionally involved. This isn’t when salespeople get too close to their prospects, customers and clients, but it is when they react emotionally.

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  • Goal Setting

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Motivation

    As we approach the end of the year it’s time to do some goal setting. For most salespeople it’s writing a list of things they would like to accomplish. That’s a very loose form of goal setting. Loose because it doesn’t have an accomplish by date, it doesn’t detail how it will be accomplished or even if it can be accomplished, and doesn’t have provisions for following through or accountability.

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  • 10% Improvement Could Mean a 50% Increase in Income

    • January 20, 2015
    • Posted by: Kurlan & Associates, Inc.
    • Categories: Monthly Tips, Motivation

    As we start the New Year we think about what we can accomplish this year that we didn’t accomplish last year. We think about earning more money, closing more sales and being more effective and efficient. How would you like to easily increase your earnings by 25% – 50% this year? It’s not difficult and you don’t have to change.

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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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