Search Results
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The Waffle Cone and the Mass Production of Salespeople
- July 2, 2013
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
For me, today’s waffle cones are a constant disappointment because they always fail to meet my expectations.
What does this have to do with selling?
Think about salespeople as a version of the waffle cone. In some companies, they are made fresh, and in other companies, especially bigger companies, they are mass-produced.
There are many ways of looking at th
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Salespeople Must Stop Snorkeling and Start Scuba Diving
- May 15, 2013
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
We talk a lot about the importance of using a consultative approach instead of a transactional approach to better differentiate and sell value instead of price. When we explain consultative selling, we usually emphasize the importance of listening and questioning. When we further explain effective listening and questioning, it becomes much more difficult to describe in a paragraph or in the absence of a demonstration or role-play.
Until today.
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Sales Management Best Practices – Are Top Salespeople Challengers?
- April 29, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I don’t promote an approach based on either Relationships or Solution Selling, but both must be incorporated into an appropriate sales approach. Also worth noting, the approach or methodology is only one part of selling. Without a sales process and a sales model, no methodology will work very well on its own.
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The Latest and Greatest in Sales Force Effectiveness
- April 24, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We have introduced our share of evaluation and assessment tools during the past 23 years, but this introduction was completely different. My team worked tirelessly for nearly an entire year on our latest gem and our Partners received it, with even more enthusiasm than we felt, when we completed the project just 48 hours earlier.
Why all the excitement?
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Top 5 Reasons Why Salespeople Don’t Qualify Effectively
- April 17, 2013
- Posted by: Dave Kurlan
- Categories: Best Top 10 Lists, Understanding the Sales Force
Last week, I posted this article in reference to an Inc. Magazine article that was way off base about Consultative Selling. It led to a significant number of comments with one of them being this question:
“Dave, in your opinion, with all the training that is available and has been delivered to sales people over the years, how come sales people still fail at executing an effective approach to qualifying a prospect. Forget what we want to call the approach. Just basic fundamentals like asking questions. This is known throughout the selling universe but sales people still suck at this. How come?”
Great question. Here are my top 6 reasons why:
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Inc Magazine Misses on the 13 Traits of an Outstanding Salesperson
- March 14, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I just read the 13 Traits of An Outstanding Salesperson, an article that appeared on Inc.com.
As usual, I had several thoughts about this so, in no particular order…
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This is How Sales Managers Should Coach Their Salespeople
- March 13, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A salesperson told me he met with a customer that had taken their business to a competitor because of price. It sounded like they were getting what they were paying for:
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Best Example of Value-Added vs. Commodity Selling
- March 7, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I wrote an article for the March 2013 issue of Top Sales World Magazine that debriefs an actual sales call. I’ve written more than 1,000 articles and I believe this one is the best yet! The article effectively details an actual value-added consultative sales call which, because of a single incorrect question, quickly became a transactional, commodity-based, price-driven call. The example is really striking because it so clearly shows that you can do everything correctly but asking even one question the wrong way can cause a salesperson to lose the opportunity to be a trusted advisor, and fall into the abyss of commodity sellers.
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Great Salespeople Can See the Pixels – The Rest Watch the Movie
- March 6, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We have been describing the Consultative Sales approach. How do your salespeople fare in their ability to sell consultatively and, more importantly, which of them can be trained and coached to effectively execute this with consistency and results?
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Harvard Business Review Blog Off Target on Sales Greatness
- March 5, 2013
- Posted by: Dave Kurlan
- Categories: Junk Sales Science Debunked, Understanding the Sales Force
This recent article in the Harvard Business Review Blog was as far off target as any I have ever debunked. Steve Martin lists 7 characteristics that he says differentiate great sales forces from good ones. His seven are: