Sales Process
-
From the Vault – 130 Additional Articles on Sales and Sales Leadership
- June 26, 2026
- Posted by: Dave Kurlan
- Categories: Analogies, Politics and Sales, Sales Compensation, Sales Pipeline and Forecast, Sales Process, Understanding the Sales Force
I discovered more than 125 articles that were published in various magazines over the years, many of them in Top Sales Magazine, where I have been a regular contributor for more than 15 years, as well as Selling Power, TED Magazine, Smart Selling and others. They are listed in no particular order, with links (as they become available) to each article. Most are shorter articles – 400 or 800 words – than those I write for Understanding the Sales Force and some go back to 20006. Come back often as more links are added every day!
-
What CEOs Need to Know About Their Sales Teams
- June 16, 2026
- Posted by: Dave Kurlan
- Categories: Analogies, Baseball and Sales, Best Top 10 Lists, Sales Pipeline and Forecast, Sales Process, Understanding the Sales Force
When it comes to sales, CEOs don’t know what they don’t know. This is the article where you can understand what to expect from your sales team.
-
Top 20 Reasons Salespeople Miss Quota and How to Fix it
- June 12, 2026
- Posted by: Dave Kurlan
- Categories: Analogies, Baseball and Sales, Best Top 10 Lists, Sales Process, Understanding the Sales Force
People have been babying me since my bypass — and sales leaders are babying their teams the same way by lowering quotas. Here are the Top 20 Reasons Salespeople Miss Quota and exactly how to fix it instead of making excuses. No more false wins. Time to run the bases the right way.
-
25 Factors Indicative of a Strong Sales Culture
- May 11, 2026
- Posted by: Dave Kurlan
- Categories: Analogies, Music and Sales, Sales Compensation, Sales Process, Understanding the Sales Force
Executives love the idea of a sales transformation until it’s time to actually change. Here are 25 proven factors that separate a truly strong sales culture from one that’s stuck making excuses.
-
How Half-Measures in Your Sales Process Can Kill Your Win Rate
- October 15, 2025
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Sales Process, Understanding the Sales Force
Dr. Charles Stanley’s take on The Lord’s Prayer sparked a revelation: just like prayer, a sales process needs belief and intent to work. Too many companies compromise, settling for “good enough” results. Learn how a no-compromise approach with Baseline Selling doubled win rates for clients, including a $24M-to-$65M Oracle acquisition, and how it can boost your win rate by 30% or more—guaranteed.
-
The Importance of Failing to Reach Decision Makers Early in the Sales Process
- October 15, 2025
- Posted by: Dave Kurlan
- Categories: Sales Process, Understanding the Sales Force
-
The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025
- July 1, 2025
- Posted by: Dave Kurlan
- Categories: Sales Process, Understanding the Sales Force
Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.
-
Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)
- May 19, 2025
- Posted by: Dave Kurlan
- Categories: Analogies, Sales Process, Understanding the Sales Force
Planting a fruit tree requires five simple steps in the right order—mess it up, and you’re left with dirt. Sales is no different, yet only 34% of salespeople follow a structured process. From mistaking methodologies for processes to winging it, discover why salespeople ditch the roadmap and how a proper sales process can boost revenue by 20%.
-
The Sales Process Milestone You Can’t Get Wrong
- May 9, 2025
- Posted by: Dave Kurlan
- Categories: Analogies, Sales Process, Salespeople Like Children, Understanding the Sales Force
Every year, I observe that May 11th marks the day when tree leaves reach full size, a natural milestone that mirrors the critical timing in sales. Just as leaves may appear early or late due to weather, prospects reach buying decisions at varying times. Salespeople often assume the end of their pitch signals the moment to close, but prospects may not be ready—or may have been ready earlier. Missing these cues can lead to lost sales. A well-structured sales process like Baseline Selling accounts for this, but unexpected delays or accelerated decisions can still disrupt timing. Mastering the art of aligning with a.prospect’s decision-making moment is key to closing deals effectively.
-
Use a Custom Sales Process to Increase Sales by More Than 28%
- April 3, 2025
- Posted by: Dave Kurlan
- Categories: Sales Process, Understanding the Sales Force
I could wax poetically about the many benefits of a sales process/scorecard that meets the requirements for sales best practices but suffice to say that with proper customization, integration into CRM, introduction to the sales team, utilization, governance and coaching in the context of your sales process by sales leadership, I can guarantee the following outcomes based on four decades of experience with such things:
