Understanding the Sales Force
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What Salespeople Can Learn from Harry Potter
- January 6, 2026
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Kick off 2026 with a killer January by mastering the first 10 seconds of every cold call. Inspired by the jaw-dropping magic of Harry Potter and the Cursed Child on Broadway, Dave Kurlan reveals why most salespeople sound boring, stiff, or scripted — and how to deliver a “magical” opener that grabs prospects instantly and books more meetings.
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The 42 Best Sales and Sales Leadership Articles, Videos and Innovations of 2025
- December 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Celebrate 20 years of sales wisdom on Understanding the Sales Force with Dave Kurlan’s 2025 roundup! Dive into the Top 10 Video Rants that roast common pitfalls (from demo disasters to quota mysteries), the Top 7 game-changing innovations like the Sales Cholesterol diagnostic and SCAM/SCAR retention radar, and three killer Top 10 lists: Dave’s personal faves (golf analogies to BANT takedowns), Grok’s picks (cringe sales moments to grit audits), and engagement champs (Trump economy tips to duck-vs-owl hacks). Capping it off? The undisputed #1: “The Sales Cholesterol Analogy,” the only article nailing three lists. Merry holidays—here’s to bolder selling in 2026!
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The Nutcracker Ballet Has 3 Relevant Sales Competencies
- December 15, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.” And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.” And still a third might say, “In the meantime, please send us a proposal with references and timeline.”
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Why 72% of Sales Reps Miss Quota: The Participation Trophy PTSD in the C-Suite
- December 5, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Why do 72% of sales reps miss quota—and still keep their jobs? Blame the participation trophy mindset creeping into the C-suite, aka Participation Trophy Stifling Determination (PTSD). From Little League fails to sales floor flops, here’s how to crush it with real accountability in 2026.
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The Key to Account Retention: Be More Like Dinger
- December 4, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
On a typical day, our 8-year-old Golden Doodle, Dinger, chills on the floor, ignoring the sofa like it’s yesterday’s news. But when our 23-year-old son Michael came home for Thanksgiving, and the 5- and 8-year-old cousins crashed the couch party? Boom—Dinger’s suddenly sprawled out, staking his claim. Not for pets or playtime, but pure territorial fire: “This spot’s mine with my bro, outsiders.”
From the sofa to the boardroom, it’s a wake-up call for salespeople. Stop taking clients for granted and start acting like Dinger—territorial, competitive, irreplaceable. Retention isn’t passive; it’s proactive hustle that keeps competitors off your turf. -
Is Your Sales SCAM Leaving a SCAR on Your Sales Team?
- December 1, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Remember high school free periods vs. rigid bells? Your sales team’s dealing with the same drama—SCAM cultures and SCAR comp plans that fit half the reps and flop the rest. Time to offer options and slash turnover. (Read how!)
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Let the Sales Conversation Wander: Evolving Chats Unlock Powerful Sales Discovery
- November 24, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When Monday morning hit and I had zero article ideas queued up—first time in 20 years, post-surgery aside—I panicked a bit. Then, cruising in the car with Beatles tunes blasting, I pinged Grok with a wild card: “How many songs did Lennon and McCartney write?” What unfolded was a total detour: We tallied their 1,200+ jams, stacked ’em against my 2k sales rants, dove into Dolly Parton’s marathon, Nutcracker team-sync lessons, Eagles live magic over studio polish… and boom, this post was born. No script, just flow. And that’s the secret sauce for killer sales discovery too—ditch the grocery-list questions, let the chat evolve, and uncover those hidden “must-haves” that seal deals. Data from OMG? Only 27% of reps nail qualifying, but the pros? They’re 4x more likely to crush quotas. Here’s how to jam like a pro.
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8 Cold Calling Lessons from Matthew (The Biblical Sales Team, Part 6)
- November 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In the sixth installment of the Biblical Sales Team series, we dive into Matthew chapter 10, where Jesus sends out his disciples to spread the word. Drawing parallels to modern sales, discover 8 timeless lessons for cold calling success: from smart targeting and seeking referrals to handling rejection like a pro and prioritizing low-hanging fruit. Whether you’re knocking on doors or picking up the phone, these ancient insights remind us that effective prospecting beats automated emails every time. Plus, why demos should wait for qualified leads and how to craft a killer positioning statement.
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From Practice Range to Sales Mastery: The 8 Requirements for Game-Changing Sales Training
- November 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In sales, just like in sports, anyone can start playing—but mastery takes real effort. Drawing parallels from baseball sandlots to golf courses, this article explores why most salespeople plateau early and why companies must step up with proper training. Discover the 8 essential requirements for sales training that delivers measurable results, from clear expectations to proven content, and why skipping it keeps teams stuck in mediocrity.
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How a Trip Back 50 Years Uncovered my Secret to Sales Success
- November 9, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Ever wonder how a nostalgic skim through 1972’s Top 40 hits could unlock a game-changing sales insight? I didn’t realize during my 40 years in the sales training business that pattern recognition is my ultimate secret weapon. From clashing tunes like The Doobie Brothers’ “Listen to the Music” vs. The Band’s “Don’t Do It,” to weather vibes, loneliness flips, and political nods, spotting patterns is like a BS detector for prospects. Dive into a real sales chat example where catching contradictions sparks urgency and closes deals. Capped by Johnny Nash’s “I Can See Clearly Now”—talk about fate!