reaching decision makers
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Three Recent Hurricanes Show the Path to More Effective Selling
- September 18, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A great example of how much more successful salespeople are when they call on Decision Makers came from a salesperson who messaged me last week. Freddy was excited to talk about his recent success and I have changed his name and company names to protect his identity. Freddy wrote:
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How Building a Stone Walkway Makes the Case for Sales Process
- August 16, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We can learn a lot about what happens when you skip steps in a sales process by looking at the work this stone crew is doing.
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My New Perspective on Sales Process and Methodology
- August 8, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We were at the Zoo when we came upon the monkey in the picture. He was holding on to the chainlink fence with both hands and both feet – probably not very unusual for a monkey – but he was sitting on a basketball!
The monkey is following a traditional monkey methodology for hanging on, while being authentic, allowing his silly personality to come through, and getting people who were interacting with him to laugh.
We can even apply that approach to sales process and methodology!
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These 6 Keys and New Data Help Your Sales Team Outperform The Rest
- February 16, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
They found that top performers make 54% more switches – the back and forth in conversations – than everyone else and 78% more in their presentations. The presentations made by top sales performers are not monologues!
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This Company’s Best Salesperson was 2500% Stronger Than Their Worst
- February 1, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It’s been four months since the baseball season ended but college baseball begins in less than 4 weeks and it will be fun to watch our son play for his college team (while freezing our asses off!). It’s also been a while since the last time I shared a top/bottom analysis but I completed one this week that I had to share.
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The Wall Street Journal Shares News About What it Takes to Succeed in Sales
- November 14, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I’m not anti-Wall Street Journal – at least I wasn’t. I haven’t written about their articles before. After all, they aren’t known for writing the kind of crap that the Harvard Business Review writes with regard to sales and selling.
While reviewing the article, I identified two themes – how much harder it is to sell today versus years ago and how millennials have adapted to changing times.
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How to Hire the Right Salespeople Using This Jeep vs. Infiniti Analogy
- October 7, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Usually, the overall score, relative strength of a candidate’s capabilities, and recommendation are more important than any specific scores. Usually. But with the assessment of Mary, it was an entirely different story.
Let’s review the scores and findings from Mary’s OMG Sales Candidate Assessment. She had really good scores. Really good. Her Sales Percentile was 82 so she was stronger than 82% of the salespeople in the world. So was OMG wrong? Why did the company hire her? Why did she fail?
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How Many Authors Does it Take to Screw in a LightBulb Highlighting Selling Skills?
- September 22, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Dan Caramanico alerted me to this dubious September 19, hbr.com article that explains their 5 Skills Every Salesperson Needs to Succeed. It took three consultants to screw in the lightbulb that illuminates their five stupid-as-shit skills so let’s take a look:
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Siri Can’t Help You Close the Deal but Doing These Three Things Can!
- August 9, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Sometimes Siri doesn’t actively listen and decides to send you somewhere different from where you asked her to navigate; a different city or town and/or a place that doesn’t sound remotely close to what you asked for. She gets in the way.
So what do you do when Siri isn’t cooperating? Do you give up and wing it? Do you try again? Do you stop navigating with Siri and switch to Google, Waze or your built-in system? Do you persist until you get what you need?
That’s exactly what salespeople are supposed to do. Get creative, be persistent and find a way to reach the decision maker. You do it with Siri, so why don’t you do it when someone in the company won’t introduce you to the decision maker, when they won’t give you the decision maker’s name or when they don’t cooperate? Why do so many salespeople give up and plow forward with the contact they are speaking with right now?
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A Key Competency That Differentiates Top Sales Performers From Posers
- July 21, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The bottom 50% of all salespeople are posers too. In an article last week we discussed how data can help you hire the ideal salespeople.
In that article I shared a top/bottom analysis where the top performers were 100% more effective reaching decision makers than the bottoms. Below I’ve shared another top/bottom analysis with different findings.
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