email marketing

  • Cold Reach Outs: Do Email and LinkedIn Work?
    • October 6, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    email marketing

    I last wrote about the efficacy of cold emails/LinkedIn Messages in February, when it was clear that immature AI and ineffective cold messaging weren’t effective.  The phone was and still is a better option.  Read here.

    Although I continue

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  • My Latest on Using Email to Book New Meetings
    • November 29, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Email to Book Meetings

    Using email to book new meetings sounds awesome. Unfortunately, it isn’t, because email does not work effectively.

    We produce a lot of trash at our house and every Monday night I wheel two big trash buckets down to the bottom

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  • Should Social Networking Support the Sales and Marketing Effort?
    • August 14, 2009
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    If sales and marketing were husband and wife the divorce rate would be much higher than that of the 50% for traditional marriages.

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