Baseline Selling
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Top 5 Ways to Stop Striking Out on Your Sales Forecasts
- September 21, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The Boston Red Sox are whiffing 62% of their bases-loaded, no-outs chances—way worse than the MLB’s 15% fail rate. Sound like your sales pipeline? Discover why high-probability deals fizzle out and how to fix it with five key strategies, from robust qualifying to predictive scorecards.
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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025
- July 1, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.
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Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)
- May 19, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Planting a fruit tree requires five simple steps in the right order—mess it up, and you’re left with dirt. Sales is no different, yet only 34% of salespeople follow a structured process. From mistaking methodologies for processes to winging it, discover why salespeople ditch the roadmap and how a proper sales process can boost revenue by 20%.
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Most Salespeople are Underdogs Like the Boston Red Sox
- October 13, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If your company is not the brand leader, market leader, or price leader; if you have a complex sale, a story to tell, a new technology, a new brand, a new product, a much higher price or a much tougher sale, then you are an underdog too.
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The Baseball Experience That Continues to Generate a 28% Increases in Sales
- February 10, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The challenge isn’t whether or not they’ll enjoy and benefit greatly from the training. The challenge is getting sales leaders to attend the training! There’s a little matter of ego. Most successful sales leaders have fairly large egos and while their egos helped spur them on to their current roles, now that they’re in their current roles, their egos sometimes obstruct their ability to improve, ask for help, and bring professional training into their companies. The voice in their head whispers thoughts like:
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Two Selling Strategies That are More Effective Than Facts and Figures
- January 29, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most of my articles begin with a Story and despite not writing about story telling very often, it is a very important part of selling.
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2021 Challenge: Put a Little Beatles Into Your Selling!
- January 4, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The only thing that would make the Beatles different today is technology. The sound quality would be SO much better. It wouldn’t change their songs but the songs would sound better. It wouldn’t eliminate the work they did to write the songs but they would get the songs transcribed and notated more quickly. They would still have to record their music but the recording would be digital which would make mixing much easier.
Isn’t this all pretty much the same as sales? Let’s take a run-through.
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How to Achieve Sales Mastery – A Collection of Loosely Connected Thoughts
- July 6, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During our first of its kind Independence Day weekend, I thought about a lot of things that loosely tied into sales effectiveness and while they could all be articles in their own right, I decided to write one article tying them all together.
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I’m Sorry But Your Sales Process Sucks
- February 1, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Perhaps you saw this too. Yesterday, a post appeared in my LinkedIn feed that talked about the power of sales process. The article was clearly written to support the author’s technology application, which helps track sales KPI’s; so they should know a little about the topic of sales process.
Towards the end of the article, they provided a sample of what an effective sales process should look like. The following text is exactly what they wrote:
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The Top 8 Requirements for Becoming a Great Salesperson
- January 14, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do you remember the moment you became a Salesperson? Not a presenter, Not an order taker, but a true consultative sales professional?
Here are some guidelines to identify the moment you turned professional.