Search Results
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6 Benefits From Incorporating C2MPE in Your Selling Efforts
- February 10, 2025
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
You could say that the Philadelphia Eagles showed up for Super Bowl LIX with tremendous urgency to win. You could also say that the Kanas City Chiefs made it clear that they lacked that same urgency.
While the single most important thing for salespeople to achieve in a discovery call is urgency, you can’t tell a prospect that they have urgency, you can’t manufacture urgency, and you can’t fake urgency.
Urgency arises from a combination of the following five factors which together, I call C2MPE:
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Official Guidance for Sales Teams Navigating the 2nd Trump Economy
- January 20, 2025
- Posted by: Dave Kurlan
- Categories: Politics and Sales, Understanding the Sales Force
Let’s discuss how the Trump economy will affect sales organizations.
It will be easier to schedule meetings – hooray!
It may be easier to reach decision makers – that’s awesome! They hide when they aren’t interested in spending.
Sales cycles will be shorter – that’s great news!
But with all that good news, I do have five warnings to share:
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Timing – A Secret Key to Sales Success
- January 9, 2025
- Posted by: Dave Kurlan
- Categories: Books, Movies, Theater and Television, Music and Sales, Understanding the Sales Force
Timing is easy to recognize. When the timing is right anyone who calls can get a meeting scheduled. When the timing is bad, nobody who calls will get a meeting scheduled. Then there are all the occasions in the middle – the timing is neither good nor bad – where by asking the right questions and getting them to recognize they might have an issue you can help with, you do succeed at scheduling a meeting. These are the very meetings you want because early on, they aren’t talking with anyone other than you.
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The Nutcracker and 3 Sales Competencies That Cause Low Win Rates
- December 6, 2024
- Posted by: Dave Kurlan
- Categories: Books, Movies, Theater and Television, Understanding the Sales Force
During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.” And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.” And still a third might say, “In the meantime, please send us a proposal with references and timeline.”
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Three Dog Night Classic is Foundation for Present Day Selling
- November 26, 2024
- Posted by: Dave Kurlan
- Categories: Books, Movies, Theater and Television, Understanding the Sales Force
If you start with the having fun part you can’t go wrong. Most selling is WAY too serious, way too dependent on bullet points from slides, talking points from company narratives, and the oh, so boring vomiting of company and product information. Where’s the fun in all of that? And if you don’t bring the fun, who wants to spend any time with you? Differentiate!
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3 Keys That Determine the Length of Your Sales Cycle
- November 2, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
It’s easier to sell value when there is urgency.
It’s easier to reach the decision maker when there is urgency.
It’s easier to sell value to the decision maker.
It’s easier to create urgency when you are talking with the decision maker.
They are inter-related milestones and they are game changers.
Let’s explore three scenarios:
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Is Sales Today Nothing More than its Tech Stack?
- August 9, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you are on the sales team in any function, focus on selling and ignore the noise and distractions of anything that isn’t directly helping you develop your skills to book more meetings, improve your ability to reach decision makers, build relationships and trust, take a consultative approach, sell value, qualify and close business.
To everything else simply say “fuck off.”
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Stop the Dysfunction in the Sales Function
- June 17, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
For some reason, a plurality of executives think way too highly of their company’s sales capabilities and believe they will figure it out themselves. Egos and hurt feelings take priority over best practices, right people in the right seats, sales competencies and sales processes.
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10 Reasons Why You Can’t Outsell an Incumbent
- June 7, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
When the strategy is correct, the messaging can be perfected.
When the strategy and messaging are correct, the sales process can be optimized.
When the sales process is optimized, the sales tactics will work.
Stop winging it. Stop struggling. Stop losing.
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Time for Closing Arguments
- May 29, 2024
- Posted by: Dave Kurlan
- Categories: Analogies, Understanding the Sales Force
When salespeople master the abilities to meet and build relationships with decision makers, use a consultative approach to uncover their compelling reasons to buy, sell their personal value to differentiate and throughly qualify, win rates will go from too low to hello!
