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The following email was recently forwarded to me. As you read it, look at the descriptors which the client references in the personality assessments. They’re not sales descriptors, so in essence, we have another example of an assessment which claims to be measuring one thing, but actually is measuring another:

When Objective Management Group (OMG) evaluates a sales force, 1 of the 26 questions we answer for clients is, Can You Shorten Your Sales Cycle?”

I’ve seen this happen in youth baseball so many times. Let’s say it’s a ground ball and the third baseman boots it for an error. Of course, the next ball is hit right at the third baseman again and this time he fields it cleanly, but makes an error on the throw. And just as if it were programmed to happen, the third baseman is suddenly a target, balls coming at him and him alone, as he appears helpless and unable to make a clean play to put a merciful end to an inning. You could say he has been busy, but not very successful.

One of the comments on my article, The Validiation of the Sales Assessment Validation, mentioned the reluctance of CEOs and Presidents to redeploy or terminate ineffective sales managers. That topic deserves an article of its own, making 3 of my last 4 posts about ineffective sales managers. That will surely upset and perhaps eliminate a significant number of my regular readers.

The Selling Power Blog published a new article of mine, The Top 10 Steps Salespeople Can Take to Improve. The article includes a really terrific video on the importance of tonality. I thought it would be helpful to expand on item #5, Persistence, because selling requires more persistence than ever before.