Kurlan & Associates
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  • The Biggest Mistake That Salespeople Make When Closing

    • July 31, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    smart chair

    Aggressive salespeople are no more effective than passive salespeople but if I had to choose one over the other I would take my chances with the aggressive salesperson and attempt to get them to tone it down.  While the challenges with passive salespeople are obvious, there is one mistake I consistently observe being made by aggressive salespeople and wouldn’t you know it, the salesperson approached us and made the mistake.  That made me want to sit in a messaging recliner to get the stress out.

    read more
  • How Practice Can Increase Sales and Commissions by 33%

    • July 9, 2024
    • Posted by: Dave Kurlan
    • Categories: Uncategorized, Understanding the Sales Force
    practice

    According to data from more than 2.5 million salespeople assessed by Objective Management Group (OMG), only 72% of all salespeople are committed to their sales success and if we look at the largest population – the weakest 50% – only a little more than half of that group are committed.  Why would they practice?

    read more
  • Is Fred a Top Salesperson or a Horrible Imposter?

    • July 2, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Nissan Cube

    Fred’s sales manager sees both sides.  He told me that Fred is an imposter and the OMG evaluation perfectly described his sales capabilities. So yes, Fred is both a top salesperson and a horrible imposter.

    read more
  • How to Prepare for the Big Sales Presentation

    • June 24, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    presentation

    The goal of the big presentation, as with the debate, is to differentiate, but that requires knowing your competition’s strengths and weaknesses and being able to point out those where you are superior.  Assuming that your price will be higher, you must represent its value and it must be that value that stands out above and beyond everything else.  How can you be the value?

    read more
  • Stop the Dysfunction in the Sales Function

    • June 17, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    dysfunctional sales

    For some reason, a plurality of executives think way too highly of their company’s sales capabilities and believe they will figure it out themselves.  Egos and hurt feelings take priority over best practices, right people in the right seats, sales competencies and sales processes.

    read more
  • 10 Reasons Why You Can’t Outsell an Incumbent

    • June 7, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    winning strategy

    When the strategy is correct, the messaging can be perfected.

    When the strategy and messaging are correct, the sales process can be optimized.

    When the sales process is optimized, the sales tactics will work.

    Stop winging it.  Stop struggling.  Stop losing.

    read more
  • Time for Closing Arguments

    • May 29, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    closing arguments

    When salespeople master the abilities to meet and build relationships with decision makers, use a consultative approach to uncover their compelling reasons to buy, sell their personal value to differentiate and throughly qualify, win rates will go from too low to hello!

    read more
  • Using Baseball to Select and Hire Salespeople

    • May 20, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Safe at third

    This article has a set of three distinct analogies comparing baseball to sales so if you don’t want to hear about the baseball side of the analogy, you’ll probably want to exit the article.  If you stay, you’ll be asking yourself, “Why didn’t I think of that?”

    Analogy #1 – Filling Seats

    Let’s start with what a sales team would call a termination.  It doesn’t matter whether it is voluntary or involuntary, when it occurs, the salesperson must be replaced. 

    In baseball, whether a player is injured, traded, released, or leaves via free agency, he must be replaced.  There are three options:

    If the team chooses to replace him organically, they call up a major league-ready player from their top minor league (AAA) team and voila – he is replaced. 
    If they trade for a replacement, they determine who they want and what it will take in both major league and minor league talent to acquire him.  They might negotiate over the specific players and when they agree, a deal gets done and they have their replacement. 
    If they elect to sign a free agent, it usually comes down to money and if the player and team can agree to the terms, they have what is usually an expensive replacement.  

    Let’s discuss the preparation, work and diligence the organization would have done prior to promoting a minor leaguer to the majors.  They scouted him in high school and/or college.  They oversaw his development in Rookie League ball, then through low and high Single A ball, then Double A, and finally Triple A.  The player has typically been in their system from as little as two years to as much as eight years.  They have extensive first-hand knowledge of the player’s work ethic, defensive capabilities and liabilities, offensive capabilities and liabilities, mental toughness, and have projected how he will perform in the major leagues. It’s not significantly different with players they might trade for, or free agents they might sign, because their scouts have seen those players and their team has played against those players.

    Compare having to replace a baseball player to what happens when you must replace a salesperson.  You don’t have anyone to “call up” or promote and there are two options: 

    read more
  • Pump it Up for Sales Performance

    • May 14, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    pump up your sales

    A client has a small sales team in the northeastern US.  Last week the CEO reconnected with the sales team to check if everyone was selling properly.  They weren’t.  The team had lost a few customers because a high pressure competitor was stealing their accounts.  He initially thought there was a problem with the connections between the sales team and its customers but it was actually a gap in the sales team’s selling skills.  The sales team was rusty, having rested on their laurels for years, and the lack of initiative to replace clients they had lost was glaring.

    Of course the drama with the sales team could have been avoided and the CEO could have replaced and upgraded the team from the start if he had done these five things:

    asked us to evaluate the sales team
    checked the pipeline to make sure opportunities were being added
    considered the degree to which they underperformed last year
    remembered that he had to intervene on a daily basis last year to keep the team motivated
    recalled that the team was getting old

    read more
  • Onboarding and 11 Reasons Why Salespeople are Failing

    • May 8, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    onboarding

    When it comes to sales onboarding, nearly half were not onboarded in their first sales job and 23% more received no sales training relative to how the company’s products/services should be sold.  If you were one of those new salespeople, it will come as no surprise but for the rest, and especially those of us who invested in our careers, became students of selling or like me, entered the field of sales development, it’s malpractice practiced at scale by millions of companies. They believe that salespeople should just know what they’re supposed to do and figure it out.  How hard can it be? Ha!

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
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    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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