Kurlan & Associates
Kurlan & Associates
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  • How to Simplify Coaching Salespeople

    • May 19, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    When you take sales coaching, baseball, watching video and put it all together, what do you get?

    You get the post-call debrief – the most powerful tool for great sales coaching.

    read more
  • 7 Powerful Exercises to Up Your Sales to the Next Level

    • May 8, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Today, I received yet another request asking if I would recommend how to use the exercises in the Baseline Field Guide with the book, Baseline Selling.  In an effort to help everyone, and not just those who choose to write me, my recommendations on some powerful ways to correlate the two appear below.

    read more
  • Kurlan Associates and Membrain Release Unprecedented Sales Process Plugin for CRM

    • May 4, 2017
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    Westborough, Massachusetts USA – May 4, 2017 – US-based Kurlan Associates, global leaders in sales process development and sales training, announced today, a joint initiative with Membrain, makers of the global sales effectiveness platform. This innovative platform incorporates top-rated Baseline Selling®, including its innovative best practice sales process and methodology, as well as its integrated sales enablement materials to guide salespeople to higher levels of performance. The framework is now available inside CRMs through Membrain’s plug-in, or directly through Membrain’s stand-alone platform.

    read more
  • New Analysis Shows the 5 Biggest Gaps Between Top and Bottom Sales Performers

    • May 1, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    It didn’t take very long for this to happen.  When Objective Management Group (OMG) announced that it was making its findings data available to the public, we knew that it wouldn’t take long for someone with a flair for analytics to dig in and come up with something cool.  Last week, John Cousineau, creator of Amacus, got me on a video conference and shared what he came up with.  Hint:  Another way to differentiate top performers.

    He

    read more
  • Closing and Negotiating Challenges – Symptoms of Another Selling Problem

    • April 25, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    One of OMG’s sales candidate assessment clients in Europe purchased two goldfish. In keeping with their tradition, the client named the two fish, Recommended and Not Recommended.  Surprisingly, recruiting salespeople was not one of the topics addressed in the Richardson 2017 Selling Challenges Study.  Meghan Steiner, from Richardson, was nice enough to send me a copy of the results.  There were a number of interesting findings and of course I had some insights from the report.

    read more
  • Which Salespeople are Easier to Train – Millennials or Veteran Salespeople?

    • April 19, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    We brought home a puppy and we had him completely housebroken in 4 days.  He’s really smart and we’ve done this before, a combination that makes it nearly impossible to screw up.  To see him go to the door and touch it with his little paw, whimper when he is in his crate, go outside and do his business, and run back to the door is great. But it got me wondering, why is training a puppy relatively fast and easy while it is so much harder and takes so much longer to train salespeople?

    read more
  • What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

    • April 17, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Amazon generated almost $44 Billion in net revenue last year and it had to come from somewhere. That’s not $44 Billion that people wouldn’t have spent if not for Amazon.  It’s money that people would have spent, at some retailer, probably within an hour of their home or office, but chose to buy from Amazon instead.  

    You may think it’s because Amazon saves them money but that isn’t necessarily true.  And you may think it’s simply more convenient to order from your laptop or mobile device but that might not be the case either.  I’m going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers.

    read more
  • The Future of Selling – Understanding This Crucial Sales Competency is More Important Than Ever

    • April 12, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sales Motivation is one competency where the changes have been dramatic over a very short period of time and today I want to share those changes, as well as how the changes impact salespeople, sales leaders and sales organizations.

    read more
  • How to Eliminate the Need for Sales Motivation, Accountability and More!

    • April 10, 2017
    • Posted by: Kurlan & Associates, Inc.
    • Category: Understanding the Sales Force

    What if I told you there was a way to completely eliminate the need to manage the pipeline, motivate, recruit and hold salespeople accountable?  There is and I’m going to share it with you!

    read more
  • How Your Salespeople Measure Up in the 21 Most Crucial Sales Competencies for Modern Selling

    • April 4, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    This is really about sales professionals who place more faith in the traits that are consistent with their beliefs, fearing that their actual capabilities won’t match up with the science.  People want to see themselves in the most popular, positive way.  They don’t want to discover that they might be lacking in 10 of the 21 Sales Core Competencies or have gaps in all 21.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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