Kurlan & Associates
Kurlan & Associates
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  • Selling Styles – How Many Styles Should Your Salespeople Have?

    • August 14, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Terrific salespeople make that transition too.  They morph from laid-back but confident, to powerful, animated and charismatic when it’s time to present.  Most salespeople however, don’t make that transition because it doesn’t feel authentic to them or they fear that they might look and sound like salespeople.  Isn’t that sad?

    read more
  • Developing Top Performers – How to Turn Salespeople into A-Players

    • August 13, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The new salespeople whom you hire must be exciting enough and strong enough to lead the way, infusing the sales force with new energy, becoming new role models and causing others to follow their lead or be left behind.

    read more
  • Why Your Lowest Price Can Be a Barrier to Closing Sales

    • August 2, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    It’s not about prices, presentations or building value; it’s about putting prices in the context of what those prices will buy.  Compare the two examples above and you’ll see both the answer and the obstacle.  The answer is the context.

    read more
  • Keys to Successful Sales Negotiations

    • August 1, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    In the United States, Major League Baseball’s trading deadline passed today with some noteworthy moves by teams other than my Boston Red Sox. Aside from my disappointment that the Red Sox failed to make an impact trade to help the team, I recognized something else…

    read more
  • 3 Types of Salespeople – Which are Best at Growing Sales?

    • July 30, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The pessimist complains about the prospect.  The optimist expects him to buy.  The realist adjusts the sales strategy.

    Let’s look at these three points a little more closely, shall we?

    read more
  • The Unusual Case of Arturo – How He Sabotaged His Own Sales

    • July 26, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Solving the problem was actually quite easy.  I explained to Arturo that his prospects were wondering, “If he doesn’t follow up when he is trying to get the business, what kind of follow-up will I get after he has the business?  He doesn’t appear to care very much or be very reliable, so I don’t think I will buy from him.”

    read more
  • Top 5 Sales Management Best Practices

    • July 24, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Let’s see how those actually compare with the Top 5 Sales Management Best Practices – not the things sales managers necessarily do, but the things sales managers should  do:

    read more
  • Another HBR Article on Sales Leaves Me with Mixed Feelings

    • July 20, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I was asked to comment on an article called The End of Solution Selling, which appeared in Harvard Business Review.  The article was generally right on, but it also included several things that irritated me enough to question them and the article.

    read more
  • Prospecting Trends for the Sales Force

    • July 19, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Three salespeople left voice-mail messages for me today.  They were all cold calls, they were all bad, and they were all following up on brochures they dropped off last week.  Nothing out of the ordinary here, as one of the callers wanted to know when our copier leases expire, one wanted to know when our commercial real estate lease expires and two wanted to introduce themselves as our new reps.

    There are several reasons why they were so bad:  

    read more
  • Disagreement Over Sales Leadership Best Practices?

    • July 17, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    When sales leaders initiate the questions, how do they differentiate best practices from stupid practices?  

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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