Kurlan & Associates
Kurlan & Associates
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  • The Baseball Dad Lesson That Made Me a Better Sales Coach

    • April 1, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    My son's intense batting cage sessions that taught me what real deliberate practice looks like in sales coaching

    How my son’s intense baseball training taught me the real secret to becoming an elite real-time sales coach. From hardcore introvert to mastering live role plays and in-the-moment coaching — with practical first steps for sales leaders.

    read more
  • Coaching and The Truth About AI in Sales: Great at “Or,” Terrible at “And”

    • March 19, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Futuristic AI robot holding smartphone with neural network data and code in background, symbolizing strengths and limitations of AI in sales prospecting
    read more
  • Why You Don’t Convert More Leads to Sales

    • March 17, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Professional strategist creating LinkedIn content on laptop, planning post formats like text, carousels, and video for 2026 algorithm success

    Learn how to optimize your LinkedIn presence in 2026: Choose the best content format (short posts, long-form, carousels, videos) using 8 variables like algorithm dwell time, goals, demographics, and effort. Sales leadership insights inside.

    read more
  • Attention C-Suite! Revenue by Salesperson is Faulty Data

    • March 16, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    C-suite executives in boardroom analyzing faulty revenue by salesperson data with charts and trimmed mean insights to uncover hidden sales performance problems

    Attention C-Suite: Raw revenue by salesperson is often faulty data—like ignoring outliers in judging. Apply a trimmed mean lens to uncover hidden truths (inherited accounts, one-off deals), diagnose real effectiveness, and unlock 33% revenue growth via smart training & coaching.

    read more
  • Why Only 27% of Salespeople Hear the Voice That Matters

    • March 12, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Salesperson hearing the prospect’s voice on a sales call – silencing distractions for better discovery

    Whose voice are you hearing when you’re on a sales call—yours, your coach’s, God’s… or your prospect’s? Most reps never hear the one that actually matters. Here’s why that’s killing their discovery, how the top 10% do it differently, and the simple move that turns you into the person who finally gets the buyer.

    read more
  • Sound Check for Sales: 3 Best Practices That Need a 2026 Overhaul

    • March 12, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Dave Kurlan at a podium microphone doing a sound check for sales best practices, with speech bubble saying 'check, check, testing 123' – 2026 sales overhaul article header

    Sales closing is dead—time for a 2026 overhaul. Dave Kurlan shares why ‘finalizing’ replaces outdated closing, how fluid scoring and proper staging fix broken pipelines, and why buyer journeys need real discovery, not facilitation. No-BS tips to boost forecasts, shorten cycles, and win more.

    read more
  • Another Top Sales Blog Award

    • March 11, 2026
    • Posted by: Dave Kurlan
    • Category: News
    Top 100 Sales Blogs

    Thrilled (and a bit humbled) to share that my blog has been named to Feedspot’s Top 100 Sales Blogs for 2026!

    It’s not the flashiest award on my shelf, but it’s meaningful—recognition from a platform that surfaces the best voices in sales every day. Huge thanks to the Feedspot team for curating this list based on relevance, expertise, freshness, and real impact.

    read more
  • Mindset Matters: How the Songs in Your Head Shape Your Sales Success

    • March 9, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Confident B2B salesperson with positive and negative song titles floating around his head showing sales mindset

    What songs are playing in your head before a big B2B sales call? Discover how song titles shape your sales mindset — plus the exact Spotify playlist I use to get pumped and close more deals.

    read more
  • Vultures or the Trusted Name in Sales Training?

    • March 2, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Cartoon vulture flying like an advertising blimp with a large banner across its side reading "Sales Training Options"

    Tired of Sandler, Challenger, SPIN, or Value Selling not delivering? Discover why companies turn to Baseline Selling after those methodologies fall short—and why it’s not vulturing, it’s expertise.

    read more
  • Scarred for Life: Sales Lessons That Make Your Company Unstoppable

    • February 23, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Scarred for Life in Sales – sales lessons from Steely Dan, George Benson and a quadruple bypass

    When a Steely Dan tune came on the radio, it got me thinking about how they tried to be all things to all people — jazz chords, pure rock, easy listening — and ended up respected by no one. Same fate hit George Benson and Al Jarreau when they crossed over.
    One year after my quadruple bypass left me scarred for life, I realized sales has the exact same scars: chasing the wrong-size deals out of ego, staring at an empty pipeline, over-facilitating prospects, and misalignment with the real decision maker.
    Get properly scarred for life and those painful mistakes will never happen again.

    read more
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Latest News
  • Another Top Sales Blog Award

    Another Top Sales Blog Award

    March 11, 2026
  • OMG Names Kurlan & Associates a Diamond Winner for 2025 Performance

    OMG Names Kurlan & Associates a Diamond Winner for 2025 Performance

    February 17, 2026
Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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    Westborough, MA 01581 USA
  • 📞 00 +1 + 508-389-9350

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