Cyclical Economy – What Does it Mean for the Sales Force?

Cyclical. The first problem with cyclical is that I don’t know how to spell it.  I suppose I could have also tried spelling it “cyclicle”. That version got  red underlined in red in my blog editor too.  My next issue with a cyclical economy is making sense of it.  Here’s my attempt:

Cyc – lic – cal

Cyc – First you get sick, don’t want to go to work, can’t handle another sales call with one of your salespeople taking stalls and put-offs because of the economy.

Lic – Then you lick your wounds, wonder if you should look for another career, but decide to stick it out.

Cal – That culminates in a recovery, where because you recommitted to sales excellence, you outsell your competition.

I know.  Stick to writing insightful, timely, thought leading sales advice.

(c) Copyright 2008 Dave Kurlan