sales ROI
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CEO/Sales Leadership Reality Check: Are You Investing in What Makes You Look Good… or What Actually Drives Revenue?
- April 30, 2026
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Companies rubber-stamp massive AI budgets but do a complete about-face when asked to invest in sales training or coaching. Discover why this happens and a low-risk way to turn your worst salespeople into producers — including real math and a built-in pilot test.