The timing on these two events could not have been more perfect!  Both occurred last week and I wanted to share them with you today.  First came Dan McDade’s article – the first of three parts – on whether cold calling is dead.  He asked a number of sales experts to weight in and articulate whether it is truth or a lie.  It was very well done and you’ll want to read it.  Then came the comments – most notably on LinkedIn – from both sides of the argument.  And finally, I received a cold call from a salesperson who was following up on an email.  It’s a great example of a call that was a complete waste and I’ll share that call with you as well as how that call could have worked.