Consultative Selling
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Top Sales Article of 2025
- January 6, 2026
- Posted by: Dave Kurlan
- Category: News
Dave Kurlan’s article, Deadly Negotiation Strategies – The Bob Chronicles Part 8 – earned the Gold Medal for Top Sales Article of 2025.
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The Nutcracker Ballet Has 3 Relevant Sales Competencies
- December 15, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.” And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.” And still a third might say, “In the meantime, please send us a proposal with references and timeline.”
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The Salesperson’s Survival Kit: 236 Sales Attributes, Traits, Competencies, and Behaviors to Crush Quotas
- October 24, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I dug through 20 years of blog posts to compile every sales trait, competency, attribute, characteristic, element, component and desirable skill I’ve ever written about. From the 21 Sales Core Competencies to Steve Jobs’ deal-making magic, this cheat sheet is your roadmap to elite selling—packed with data, humor, and no-BS advice to up your sales game.
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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025
- July 1, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.
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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics
- May 15, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In this thought-provoking article, the author questions outdated traditions in automotive and sales industries. From measuring car engine power in horsepower—a term rooted in the 1700s—to gas prices still ending in 9/10 cents, the piece challenges why we cling to archaic practices. It also critiques sales tactics, like pitching over consultative selling, excessive proposals, and weak follow-up questions, urging a shift to modern, effective strategies for 2025.
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The Sales Process Milestone You Can’t Get Wrong
- May 9, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Every year, I observe that May 11th marks the day when tree leaves reach full size, a natural milestone that mirrors the critical timing in sales. Just as leaves may appear early or late due to weather, prospects reach buying decisions at varying times. Salespeople often assume the end of their pitch signals the moment to close, but prospects may not be ready—or may have been ready earlier. Missing these cues can lead to lost sales. A well-structured sales process like Baseline Selling accounts for this, but unexpected delays or accelerated decisions can still disrupt timing. Mastering the art of aligning with a.prospect’s decision-making moment is key to closing deals effectively.
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MLB’s Replay Center Offers Lessons for the Sales Call Debrief
- May 4, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Think an MLB Replay Center and a sales call debrief have nothing in common? Think again. Both dissect critical moments with precision, from context to execution, to get the call right. Discover how a sales manager’s review mirrors baseball’s high-stakes analysis—and why precision is the key to winning in both games.
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Official Guidance for Sales Teams Navigating the 2nd Trump Economy
- January 20, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Let’s discuss how the Trump economy will affect sales organizations.
It will be easier to schedule meetings – hooray!
It may be easier to reach decision makers – that’s awesome! They hide when they aren’t interested in spending.
Sales cycles will be shorter – that’s great news!
But with all that good news, I do have five warnings to share:
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Timing – A Secret Key to Sales Success
- January 9, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Timing is easy to recognize. When the timing is right anyone who calls can get a meeting scheduled. When the timing is bad, nobody who calls will get a meeting scheduled. Then there are all the occasions in the middle – the timing is neither good nor bad – where by asking the right questions and getting them to recognize they might have an issue you can help with, you do succeed at scheduling a meeting. These are the very meetings you want because early on, they aren’t talking with anyone other than you.
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The Nutcracker and 3 Sales Competencies That Cause Low Win Rates
- December 6, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.” And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.” And still a third might say, “In the meantime, please send us a proposal with references and timeline.”