Consultative Selling

  • How Building a Stone Walkway Makes the Case for Sales Process

    • August 16, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    installing a stone walkway

    We can learn a lot about what happens when you skip steps in a sales process by looking at the work this stone crew is doing.

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  • Rainforests and Torn ACL’s Provide Insight into Effective Selling

    • July 17, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    rainforest

    Only Dave Kurlan can take a torn ACL, rainforests and climate change and use those as analogies for sales effectiveness!

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  • Resistant Salespeople Can Prevent Consistent, Strong Sales Results

    • June 27, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    resistance

    CEOs and Sales Leaders whose salespeople aren’t responding need to understand that their veteran salespeople are the same as my son when he was thirteen. 

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  • Sometimes The Biggest Sales Problems Have the Simplest Solutions

    • May 30, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sales problem

    There are simple, easy, fast and powerful solutions for sales problems too.  See my examples below.

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  • Snowstorm & Weather Apps Explain Why 75% of Sales Forecasts are Wrong

    • March 16, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    As a Nor’Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences. This article will explore two weather-related analogies:

    It’s in 3D – Dinger the Dog and his choice of Doors
    The Magic of Weather Apps

    I’ve written about Dinger, our six-year-old Golden Doodle, several times.  The most popular article was when I claimed and proved that Dinger’s listening skills were better than those of salespeople. 

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  • Top 10 Keys to Determining and Improving Your Ideal Win Rate

    • March 7, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    What kind of car should you drive?

    Answering that question with anything other than, “It depends,” is irresponsible because there are so many variables.  Choosing a car depends on budget, family size, how much stuff you load into your car, the length of your drives, the logo/ego influence, fit and function, ergonomics, appearance, perceived value, reliability, cost to drive it (gas/electric/mileage), and so much more.

    If that makes senses, why do companies struggle when I am unable to instantly tell them what their win-rate or closing percentage should be?

    There are so many the variables that can influence your sales win-rate and here are my top ten keys to win rates:

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  • 4 Types of Sales Positions That Can Never Be Replaced by AI

    • February 22, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    We’re seeing ChatGPT’s ability to create human-like articles, essays, poems, notes and messages.

    I just asked ChatGPT to write a short poem on the death of selling.  Here’s what it generated.

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  • These 6 Keys and New Data Help Your Sales Team Outperform The Rest

    • February 16, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    They found that top performers make 54% more switches – the back and forth in conversations – than everyone else and 78% more in their presentations.  The presentations made by top sales performers are not monologues!

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  • The Latest Perspective on My Most Popular Article on Selling

    • December 20, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.”  And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.”  And still a third might say, “In the meantime, please send us a proposal with references and timeline.”

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  • The Top 10 Sales and Sales Leadership Articles of 2022

    • December 12, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Criteria: Popularity (views) is nice but quality of content is nicer.  Likes are cool but engagement is cooler. Entertainment value counts and my opinion matters because I’m judging the articles.  In the end, I’m applying popularity, quality of the content, likes, entertainment, comments, engagement and my opinion to create this list of the top 10 articles.

    Enjoy!

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