best sales training outcomes

  • Small Improvements, Big Revenue Gains: Golf Lessons for Sales Success
    • July 9, 2026
    • Posted by: Dave Kurlan
    • Categories: Analogies, Politics and Sales, Understanding the Sales Force
    Cartoon of Dave Kurlan hitting a recovery golf shot from the woods, wearing a Baseline Selling cap and Kurlan logo shirt, illustrating small improvements in sales

    Most salespeople chase big fixes that deliver only incremental gains. What if 10% improvements in three key areas could deliver 33% more revenue? Lessons from the golf course on why discovery and qualification beat polishing presentations every time.

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  • 10 Rules for Successful Sales Training and Revenue Growth
    • March 17, 2025
    • Posted by: Dave Kurlan
    • Categories: Books, Movies, Theater and Television, Understanding the Sales Force
    24

    The truth is that even the most media-rich, entertaining, engaging, memorable sales training can’t come close to holding people’s attention when compared to a series like “24.”

    That’s why it is imperative that companies follow my top 10 rules for a successful sales training outcomes:

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