Kurlan & Associates
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  • How to Know if You Are You Really Selling Consultatively

    • June 4, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Most of the CEOs and sales leaders I speak with agree that their sales organizations need to be more effective at taking a consultative approach to selling. At the same time, they insist that they talk about it often and that their salespeople are doing OK with a consultative approach.  OMG’s Sales Force Evaluation usually reveals that they aren’t doing much more than talking about it, as their scores for the Consultative Seller competency are quite low.

    How can you determine if you or your team are being effective at using a consultative approach?  I created this list of outcomes that would be true if your consultative approach was working effectively.  You and/or your salespeople are :

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  • Kurlan & Associates Name to Chamber of Commerce’s Best Sales Training Programs – 2019

    • June 1, 2019
    • Posted by: Kurlan & Associates, Inc.
    • Category: News
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  • How Top Salespeople Anticipate and Manage Resistance

    • May 29, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Last week Tom Hopkins shared a post on LinkedIn that resembled what I have said so many times.  He said, “The art of selling involves two jobs: Job One is to reduce sales resistance and the other is to increase sales acceptance.”

    Many readers left comments about the importance of relationships as a means to preventing resistance from going up.

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  • The New Salesenomics

    • May 24, 2019
    • Posted by: Kurlan & Associates, Inc.
    • Category: Understanding the Sales Force
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  • The 14 Lies Preventing Salespeople From Getting Their Prospects into a Buying State of Mind

    • May 17, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Let’s cover some of the lies being told to companies with sales organizations and how those lies prevent sales organizations from being their best.  Over the past 10-20 years, we have seen and heard the following proclamations (and you can find most of them with this Google search link:

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  • 10 Reasons Why Salespeople Hallucinate

    • May 15, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I saw something that simply wasn’t there.  A figment of my imagination.  You could even call it a hallucination.

    Salespeople frequently have hallucinations where they think there is something there, like a great opportunity, and in reality, there isn’t anything there.  Not even close.  And then there are the salespeople who don’t see an opportunity when there is actually a great one hiding in plain site.

    Let’s talk about the many reasons that these scenarios occur.

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  • Dave Kurlan’s 23 Steps to Improved Channel Sales

    • May 8, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    When you purchase a car, do you consider yourself a customer of the dealer you bought or leased it from, the auto maker, or both?

    read more
  • What to Do with the Salespeople Who Become Your Biggest Problem

    • May 3, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I coach a lot of sales managers and sales leaders and when I ask them what they want help with today, it’s rarely a big opportunity, it’s seldom coaching best practices, it’s hardly ever targeted metrics for their team, and it’s almost unheard of for them to request that I help them improve as sales managers,  Oh no.  They almost always want  help with their biggest problem child.  

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  • Using the Power of a Duracell to Help You Hire Perfect Salespeople

    • April 25, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Apparently, Duracell 9 volt batteries are the picture of consistency. 

    Last night, all 7 of our upstairs smoke detecters starting squawking within about 30 minutes of each other to indicate that their batteries needed to be replaced.  Given that the Duracells were installed in those units on the same day 4 years ago, one would hope that there are more things that we could rely upon to be as consistent and predictable.

    One of those things is Objective Management Group’s sales candidate assessments.

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  • 2 Selling Shortcuts That Will Always Work

    • April 22, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Do shortcuts work in sales?

    I can tell you that shortcuts work when you’re driving a car and need either a more direct route to your destination or a route that avoids traffic.  Waze helps a lot with that!

    Shortcuts work in math when you know what the formula is and how to use it.

    But shortcuts in sales?  Not usually.  Watch this 1:30 video on sales shortcuts and then I’ll share two scenarios where shortcuts can actually be used.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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