Kurlan & Associates
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  • Using the Most Powerful Sales Tool to Get What You Want

    • September 16, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Leverage is the most powerful tool in your sales tool box because with leverage comes urgency and after you have urgency your prospect will qualify so easily you won’t believe it.  They’ll ask, “What do you need from me?”

    read more
  • Change in Approach Leads to 304% Increase in Sales Effectiveness

    • September 9, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    You’re famished and someone suggests that you go on a 2-day fast!

    You’re late, it’s a two-hour ride by car to your destination and someone suggests that you walk!

    You’re exhausted and ready for a nap and someone suggests you should clean out your basement!

    You’ve decided to eat better and lay-off carbs, and someone suggests ordering pizza!

    These are all crazy opposites of what you were focused on and they cause you to ask, “whaaat?”

    So now you’ll understand how I responded when, during a two-day training program, I was asked about messaging for a talk track.

    read more
  • You’re Normal and Your Sucky Salespeople are Probably Normal Too!

    • September 3, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Do salespeople report up to you?  Do you get frustrated with half to three quarters of them?  

    Is it a good day when a new opportunity is added to the pipeline?  Is it a better day when they close a new piece of business?  Do you wish you could double or triple the amount of activity, number of opportunities and deals that close?

    Are they generally good people and you feel like they don’t deserve to be terminated?  Do you like them too much to give them an ultimatum?  

    When you try to coach them, do you get frustrated because they say they understand but when they talk with a prospect or customer they don’t do what you coached them to do? 

    Do you think it’s you?

    read more
  • Did You Know That The Beatles Taught us About Selling?

    • August 26, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    While this should be a fun, end of summer article I’m guessing that you don’t actually believe that the Beatles taught us about selling.

    The Beatles recorded 18 songs where the lyrics talked about selling plus I included two bonus titles by other artists to bring the total to 20!

    read more
  • How Big of a Role Does Age Play in Sales Effectiveness?

    • August 19, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Young salespeople (0-2 years experience) tend to wing it, while older salespeople (20 or more years experience) tend to be more skilled and structured.  Want proof?  Let’s dig into the data.

    read more
  • The Bearded Lady, My Shaving Pattern and Your Sales Pipeline

    • August 8, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I can grow a pretty decent five o’clock shadow  – above my upper lip and only after about a week.  Unlike the bearded lady at the circus, when it comes to facial hair, there’s really not much there!

    Can you think of something else which, at first glance, appears to be OK but upon closer inspection, there’s really not much there?

    Did you guess sales pipelines?

    read more
  • How All Those Trucks on the Road Can Help You Stop Discounting

    • August 5, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I have an awful lot to say about incentives to buy!
    The occurrences are as predictable as the 6pm news beginning exactly at 6pm.  If you have opportunities in the pipeline during the last week of the month, the last week of the quarter and the last two weeks of the year, and your prospects showed a strong likelihood of moving forward, they’ll be sitting back waiting for a call from a salesperson or sales manager to sweeten the pot so that you can get this deal in before the end of whenever.  How lame.  

    read more
  • The Best Salespeople are 791% Better at This Than Weak Salespeople

    • July 17, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The first contractor got a proposal to us within a few days, the second contractor got a proposal to us later the same day and the third contractor gave us a price on the spot.  On the responsive scale, the third contractor was the best. 

    Certainly, responsiveness is not the only criteria that prospects weigh as part of their decision-making process.    They may also consider:

    read more
  • The Best Salespeople are 2733% More Likely to Have This Than the Worst Salespeople

    • July 11, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    86% of all salespeople have beliefs that don’t support ideal sales outcomes.  That’s important because beliefs influence behavior, and appropriate sales behavior drives results.  Think about sales process, sales methodology, sales strategy and sales tactics. Salespeople who have the ability to execute those four elements of success are less dependent on their knowledge of selling than what they believe.  While most salespeople have self-limiting beliefs, it should not surprise you that only 18% of the elite salespeople – the top 5% – have self-limiting beliefs.  But it drops off rapidly from there.  Below I have listed the percentage of salespeople with self-limiting Beliefs by performance levels.

    read more
  • How to Transform Your Sales Pipeline Today

    • July 8, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Flower gardens can be large, colorful, impressive and calming to look at.  Unfortunately, most sales pipelines are full of weeds, not large enough, and certainly not impressive.  From its evaluations and assessments of 1,875,978 salespeople, Objective Management Group (OMG) has found that only 46% of all salespeople maintain a full pipeline.  It breaks down as follows:

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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    Westborough, MA 01581 USA
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