Kurlan & Associates
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  • When Your Sales Opportunity Stalls, Do You Call Roadside Assistance?

    • October 18, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    When salespeople get into trouble and an opportunity stalls out or goes off the rails, their sales managers are the sales version of roadside assistance.  In the context of a sales opportunity, there are typically three possibilities:

    read more
  • Most Salespeople are Underdogs Like the Boston Red Sox

    • October 13, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    If your company is not the brand leader, market leader, or price leader; if you have a complex sale, a story to tell, a new technology, a new brand, a new product, a much higher price or a much tougher sale, then you are an underdog too.

    read more
  • Most Sales Processes, Funnels and Pipelines are How Old?

    • September 29, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I was looking for an image of a sales funnel and couldn’t believe what I found!  My search results can be found here.  Can you believe all of those images of sales funnels?  Look them over and see if you can recognize the  problem with all of them.

    read more
  • Hidden Sales Competition and Why it Could Happen to You

    • September 27, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Have you ever had a sales opportunity that was completely under control, you were following your sales process, everything was looking great, and then, from out of nowhere and without warning, surprise competitors appeared?  

    Yes, the magic mushroom competitors! 

    read more
  • How to Prepare for the Coming Sales Team Super Storm

    • September 22, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    My first reaction was that this must have been something from 2016 – right before the boom that lasted until the pandemic slammed the economy to the ground.  Or, from the 4th quarter of 2020, when we expected the economy to come roaring back.  But it simply can’t be something that is remotely relevant to what we are about to experience.  Here’s what we know, and how that will impact companies and their sales teams in 2022.

    read more
  • The Sales Compensation Plan from Hell and How to Improve It

    • September 17, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Have you ever seen a compensation plan so complicated, so illogical and so detailed that all you could do was stare at it and wonder, WTF?

    I did.  This week.  Couldn’t make heads or tails of it. There were several sales groups selling different services to different audiences, several roles in each group, different plans for each role, different percentages, some of the compensation was guaranteed but some was variable and had to be earned by achieving quantitative and qualitative goals consisting of variable weighted goals, some of which were based on revenue while others were based on percentage achievement of goal.  The only way to figure it all out was to draw a table on the white board and start filling it in.  When we were done it looked like the monstrosity below:

    read more
  • The Chainsaw Massacre and Building Sales Teams

    • September 14, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Despite the existence of both a science and a process for hiring salespeople, most efforts also tend to be hit or miss and the emphasis always seems to be on miss.  There are plenty of reasons why, and we can discuss some of them, but the biggest and most insane reason is…

    read more
  • Data: The Top 10% of All Salespeople are 4200% Better at This

    • September 7, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    My wife and I entered the small jewelry shop and were greeted – not with a warm welcome – but with a matter of fact “my name is…and I’m the owner…and I created everything in the store” which was followed by fifteen minutes of non-stop presentation of everything she created.  

    read more
  • How To Stop Sucking by Understanding and Changing Your Sales Metrics

    • August 30, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Suppose a company reports that its win rate is 24%.  Does that tell you anything other than they suck?  It doesn’t tell us how badly they suck, why they suck, how long they’ve sucked, who sucks, or whether there is any hope for them to stop sucking.  And even if their win rate is double the 24%, the same questions apply. Let me explain.

    read more
  • Follow This Advice to Schedule More Meetings and Spend Less Time Doing It

    • August 25, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Regular readers know that I’m all about the data and I have written nearly two thousand articles based on data from Objective Management Group’s (OMG) assessments of more than two million salespeople.  Occasionally however, I see data where incorrect conclusions have been reached and like the toad on the window, my conclusions run counter to theirs.  One such example is a beautiful infographic from sales playbook company Xant. I am going to share some of their data, graphics and conclusions and I’ll provide my counter argument to their conclusions.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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    Westborough, MA 01581 USA
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