Bible and Sales
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The Biblical Sales Force Part 7 – Blessed Are the Prospectors
- February 9, 2026
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Understanding the Sales Force
Does the Bible reward hard work and prospecting? Explore how diligence pays off in sales, with verses from Matthew, Proverbs, Torah, and Quran. Dave Kurlan shares 40+ years of insights.
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8 Cold Calling Lessons from Matthew (The Biblical Sales Team, Part 6)
- November 17, 2025
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Understanding the Sales Force
In the sixth installment of the Biblical Sales Team series, we dive into Matthew chapter 10, where Jesus sends out his disciples to spread the word. Drawing parallels to modern sales, discover 8 timeless lessons for cold calling success: from smart targeting and seeking referrals to handling rejection like a pro and prioritizing low-hanging fruit. Whether you’re knocking on doors or picking up the phone, these ancient insights remind us that effective prospecting beats automated emails every time. Plus, why demos should wait for qualified leads and how to craft a killer positioning statement.
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How Half-Measures in Your Sales Process Can Kill Your Win Rate
- October 15, 2025
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Sales Process, Understanding the Sales Force
Dr. Charles Stanley’s take on The Lord’s Prayer sparked a revelation: just like prayer, a sales process needs belief and intent to work. Too many companies compromise, settling for “good enough” results. Learn how a no-compromise approach with Baseline Selling doubled win rates for clients, including a $24M-to-$65M Oracle acquisition, and how it can boost your win rate by 30% or more—guaranteed.
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What Businesses Can Learn About Selling From Religions
- September 14, 2025
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Music and Sales, Understanding the Sales Force
Ever wonder how religions compete for followers like salespeople pitch a product? From Judaism to atheism, each has a unique value prop to stand out. Here’s how their one-liners stack up, plus a lesson for B2B companies on selling you, not just price.
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The Biblical Sales Force Part 5 – Consequences and Some Baseball
- April 24, 2025
- Posted by: Dave Kurlan
- Categories: Baseball and Sales, Bible and Sales, Understanding the Sales Force
There are differences between the laws in Deuteronomy and the requirements in the strategic plan, with the major difference being consequences. God’s remedy for many crimes was getting stoned to death, while leadership’s remedy for failing the requirements in the strategic plan is to ignore the crime. Sell another day versus Death.
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Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024
- January 7, 2025
- Posted by: Kurlan & Associates, Inc.
- Categories: Bible and Sales, News
Homicide Detective Makes Best Case for Sales Process was named a finalist for Top Sales Article of 2024 by Top Sales Magazine. Read it at https://www.kurlanassociates.com/understanding-the-sales-force/2024/homicide-detective-makes-best-case-for-sales-process/
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The Biblical Sales Force Part 4 – Accountability
- January 4, 2025
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Understanding the Sales Force
Having a job in sales should not be the equivalent to membership in a country club, where you are welcome until you resign. On the contrary. It’s a privilege, and with it comes a requirement for sales excellence, not sales mediocrity.
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Why Most Salespeople Require More Training and Repetition
- December 12, 2024
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Understanding the Sales Force
The people who enter sales immediately after high school or college graduation learn sales from the ground up and are better trained and prepared for what they will encounter and what they must do in those situations. However, those who make career changes and transition to sales later in their career, don’t benefit from nearly as much sales training, receiving mostly product training instead. That forces them to rely on instincts, which are not based on sales experience or wisdom, and often guide them to do what makes them comfortable, as opposed to what makes them effective.
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The Biblical Sales Force Part 3 – Numbers: Metrics and KPIs
- November 23, 2024
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Understanding the Sales Force
In my experience, most companies have KPIs in their sales organizations but the real issue is usually whether or not the KPIs they trot out actually drive revenue. In most cases, they do not.
KPIs must be forward looking indicators, not lagging, or backwards looking results and most companies fail to make that key distinction. While last month’s revenue and gross profit numbers are an indicator of how the company performed (past tense), they do not indicate how the company WILL perform (forward looking).
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The Biblical Sales Force Part 2 – On Boarding and Coaching Salespeople
- October 14, 2024
- Posted by: Dave Kurlan
- Categories: Bible and Sales, Understanding the Sales Force
As I wrote in September, I’m reading the Bible from beginning to end for the first time. In my first article using an analogy from the Bible, I wrote about scaling, hiring and firing salespeople, based on what I read in Genesis. Today’s article is about on boarding and coaching salespeople, and is an analogy from Exodus.
Early in Exodus, we are introduced to Moses, whose people have been slaves to Pharaoh and the Egyptians for hundreds of years. God appears to Moses and commands him to approach Pharaoh and persuade him to release the Israelites so they can freely worship their God. Moses lacks confidence in his ability to articulate the request, and questions God’s direction. He wonders if there might be someone better to handle this important assignment.
God had to build Moses’ confidence, and properly prepare him for the conversation he will have with Pharaoh. This is the equivalent to pre-call strategizing, one of several methods for coaching salespeople. God needed to provide Moses with talking points sufficient to give him gravitas with Pharaoh, so he provided Moses the God-like ability to turn his brother Aaron’s staff into a snake. We accomplish the same thing when we prepare a salesperson with powerful messaging and talking points.
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