Kurlan & Associates
Kurlan & Associates
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  • The Salesperson’s Survival Kit: 236 Sales Attributes, Traits, Competencies, and Behaviors to Crush Quotas

    • October 24, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    62 Essential sales traits

    I dug through 20 years of blog posts to compile every sales trait, competency, attribute, characteristic, element, component and desirable skill I’ve ever written about. From the 21 Sales Core Competencies to Steve Jobs’ deal-making magic, this cheat sheet is your roadmap to elite selling—packed with data, humor, and no-BS advice to up your sales game.

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  • How to Differentiate with 4 Response Options and 10 Must-Have Traits for Sales Success

    • October 17, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sales differentiation

    It happened again—a sales leadership candidate imploded over an automated job email, firing off snarky replies like demanding a call, calling me a “timid man,” and later slamming my business as a “sinking ship” seeking “submissive corporate slaves.” But that’s a win: It exposed his attitude early via predicted weaknesses like emotional blow-ups and rejection issues. Pivoting to sales pros, use a highway frustration analogy (stuck behind a 30 MPH slowpoke) to explore 4 response options: scream, pass, ram (yikes), or follow patiently. True differentiation? Nail option 2 with 10 must-have traits, from ditching fear to asking killer questions. Gauge your team’s fit and boost your sales game.

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  • How Half-Measures in Your Sales Process Can Kill Your Win Rate

    • October 15, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sales process half measures

    Dr. Charles Stanley’s take on The Lord’s Prayer sparked a revelation: just like prayer, a sales process needs belief and intent to work. Too many companies compromise, settling for “good enough” results. Learn how a no-compromise approach with Baseline Selling doubled win rates for clients, including a $24M-to-$65M Oracle acquisition, and how it can boost your win rate by 30% or more—guaranteed.

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  • Sales Grit: Why Only 20% of Salespeople Have It (And How to Fix the Rest)

    • October 12, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sales grit

    Discover how baseball’s evolving stats mirror the need for relentless sales grit. Drawing from real CEO and VP insights, explore why most salespeople fall short on commitment, perseverance, and more—and what it takes to elevate your team.

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  • How the MLB Playoffs Can Help You Rethink Your Sales Team

    • September 29, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    winning sales team

    What if your sales team was built like an MLB playoff roster? In this post, we explore how the high-stakes, cutthroat nature of the 2025 MLB playoffs can inspire you to rethink your sales team, keeping only the top performers who drive revenue growth and letting go of the rest.

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  • Top 5 Ways to Stop Striking Out on Your Sales Forecasts

    • September 21, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    pipeline forecast

    The Boston Red Sox are whiffing 62% of their bases-loaded, no-outs chances—way worse than the MLB’s 15% fail rate. Sound like your sales pipeline? Discover why high-probability deals fizzle out and how to fix it with five key strategies, from robust qualifying to predictive scorecards.

    read more
  • What Businesses Can Learn About Selling From Religions

    • September 14, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    prayer

    Ever wonder how religions compete for followers like salespeople pitch a product? From Judaism to atheism, each has a unique value prop to stand out. Here’s how their one-liners stack up, plus a lesson for B2B companies on selling you, not just price.

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  • Revolutionizing Sales Forecasting with a Baseball Twist

    • September 12, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Michael Kurlan college home run

    Discover the “Power Alley,” a revolutionary sales forecasting strategy inspired by baseball. Learn how this KPI aligns pipeline, forecast, and revenue to boost accountability and solve CEOs’ biggest frustration.

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  • Don’t Let MT and Lay-Z Tank Your Sales Team: Lessons from Squirrels

    • September 7, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    squirrels and salespeople

    Six years after meeting squirrels Ernest, MT, and Lay-Z, I’m stunned their sales team counterparts—underperforming salespeople—still linger. Learn why leaders hesitate to act and how to build a thriving sales team for 2026.

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  • Unify Your Sales Message: Lessons from Politics and Balance of Nature

    • September 2, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sales messaging

    Democrats flood the airwaves with one message, like their cringy 2025 Trump/Musk attack videos, while Republicans’ scattered talking points barely register. Sound like your sales team? Most operate like the GOP—95% of companies lack consistent messaging, per Objective Management Group data. Take Balance of Nature’s “fruits and veggies in a capsule” campaign: real customers, from moms to celebs, passionately amplify one message, driving huge growth. Imagine your salespeople delivering your value prop with that fire! At Kurlan & Associates, we analyze elevator pitches and value propositions to ensure consistency and impact. Sales leaders, review your messaging, make sure your team knows it cold, and enforce it like CRM compliance. Need help crafting a unified, authentic pitch? Read the full post for tips to make your sales messaging win.

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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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