2010 May 19

I love the fact that companies have video available to make email and Internet communication more personal; to deliver a more compelling visual message; to say with emotion what can’t be said in an email; to introduce themselves or their companies; to tell a story; and yes, to sell in a way that can’t be done with text.

But before you go crazy and decide to include or increase your use of video, let’s talk about the mistakes to avoid.