Who We Are

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies. For over 30 years, the firm has helped companies of all sizes achieve growth, improve margins, recruit stronger sales people, and develop high-performing sales professionals.

The management and senior consultants at Kurlan & Associates bring over 120 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations. We have earned recognition for our expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

We Love What We Do

We bring decades of proven industry expertise in driving our sales development approach.

Ask A Sales Expert

Do you have a sales challenge, issue, or question? Send it along, and one of our sales experts will get right back to you.

Podcasts & Webinars

Learn more about thought leadership, interviews, best practices, and tips on sales and sales leadership.

Videos

Watch our latest videos and interviews on sales and sales leadership.

Latest News

Get our latest news updates regarding Kurlan Associates and its strategic partners.

Testimonials

Read, hear, and see what Kurlan clients have to say about our approach, process, and results.

Speakers

Book a Kurlan expert to speak at your next event or conference.

Understanding the Salesforce

We look forward to getting to know you and to helping you take your company to new heights!
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Testimonials

Here’s what just some of our clients have said
The Kurlan Sales Leadership Intensive Course was one of the more enjoyable and valuable courses I have attended in quite a while, and I have been through many. Dave’s style and vast knowledge made the two days fly by. I usually have one maybe two takeaways from a course like this but after the Kurlan Sales Leadership Intensive, I have a list of things I can implement right away that will have an impact on our organization.

Stu Krupnick

The training last week was great! One big takeaway was seeing how much work I have in front of me with instilling the sales process with our team and coaching to it. Even better though was seeing a clear path through those challenges with the fundamental and specific examples throughout the two days.

Kevin Coughlin

Why Kurlan & Associates, Inc.

Proven Track Record

The management and senior consultants at Kurlan & Associates bring over 120 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.

Customized Approach

Our philosophy is to provide each client with a unique solution that is customized to achieve their desired outcome. Depending on the client’s size, industry and complexity of issues, each Kurlan engagement is designed to meet their specific needs.

Integrated Partners

All of our strategic partners must have one primary objective – help us make our clients stronger. That’s it. Our services are laser-focused on sales development. Our partners provide the core competencies that we don’t. They must fit with our clients’ needs and play well with the others in the sandbox so all of our actions are unified in your interest. You’ll see that whether it’s a tool, application or consulting firm, we have already done the due diligence so that you don’t have to.

Our Clients

We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies.

From the Blog

Understanding the Salesforce
  • Hold Your Sales Management Horses
    by Chris Mott on February 11, 2019 at 7:47 pm

    Todays video blog discusses some of the things which prevent sales leaders from having maximum impact on their sales force. In the Pogo cartoon […]

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