How to Close a Sale using Proof of Concept
- March 16, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
New salespeople have even greater challenges when they sell products and services that must be proven. Do they have to prove that they’re better, quicker, smarter, cooler or easier? Do they have to prove that their ROI is better? Do they have to prove a new technology or concept? Do they have a powerful, consistent way to do that?