Value Proposition
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What Businesses Can Learn About Selling From Religions
- September 14, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
…After spending a little extra time praying at church with my wife this Sunday, I got to thinking about sales—yes, I’m always thinking about sales!
As a teen, I felt that religions were like distributors and God was the manufacturer,
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Unify Your Sales Message: Lessons from Politics and Balance of Nature
- September 2, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
…My message of the day is about the state of sales messaging but first, today’s analogy comes from the world of politics. I haven’t dipped into the political realm for an analogy since 2024, so my reminder is that for
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New Data Reveals a Magical New Score for Sales Effectiveness
- October 31, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
…Do you drive at the speed limit, the fastest speed you can get away with, the slowest speed you can get away with, or are you an 85th percentile driver? The 85th percentile driver travels at the speed that 85%
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Elements of an Effective Elevator Pitch
- September 24, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
…Why is your favorite sports team better than my favorite team?
Why do you like your political party instead of mine?
Why are you so loyal to the make of car you drive instead of the make of car that
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Selling Value – Everything You Always Wanted to Know
- December 4, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
…Some news stories just don’t go away. Today those stories include Ferguson, Bill Cosby, ISIS and The NFL’s Domestic Abuse Problem. There is also Obamacare, Immigration and Ebola. They remain in the news more because the media continues to milk