tips on selling
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How Stealing 2nd Base is Today’s Secret to Success in Sales
- June 16, 2014
- Posted by: Dave Kurlan
- Categories: Baseball and Sales, Understanding the Sales Force
The count on the batter was 2-1 and it was time for a desperate fourth chat. This time, I demanded, with dire consequences (that I won’t reveal here), that he steal. He went. The catcher threw and he was safe at 2nd and the run scored. A momentary victory in the game within the game. A play that will change him, even though it wouldn’t change the eventual outcome of the game.
This morning, thinking about that play again, I’m reminded of two selling scenarios that are nearly identical.