The Buyer Journey – Myth, Reality, Hybrid, or an Avoidable Part of Selling?
- September 15, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The Buyer Journey is front and center again. Dan McDade posted the second in his 3-part series on Lies and Myths and part 2 is about the Buyer Journey. 8 Sales Experts weighed in with their thoughts about the Buyer Journey and you can read those here. Don’t miss Mike Weinberg’s comment – I love it! It’s pretty clear where the sales experts stand, so where is all of the Buyer Journey data coming from if not the sales experts?