targeting prospects
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8 Cold Calling Lessons from Matthew (The Biblical Sales Team, Part 6)
- November 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In the sixth installment of the Biblical Sales Team series, we dive into Matthew chapter 10, where Jesus sends out his disciples to spread the word. Drawing parallels to modern sales, discover 8 timeless lessons for cold calling success: from smart targeting and seeking referrals to handling rejection like a pro and prioritizing low-hanging fruit. Whether you’re knocking on doors or picking up the phone, these ancient insights remind us that effective prospecting beats automated emails every time. Plus, why demos should wait for qualified leads and how to craft a killer positioning statement.
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Who Should Your Sales Force Call On?
- January 27, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It’s not always obvious. If your company sells oil drilling rigs to oil companies, then your salespeople know who to call on. If your company sell luxury cars to wealthy people, you know where to find your prospects. But what if you sell products or services that could be sold to a much broader range of customers or clients? Who should your salespeople call on then?