seminar
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When Sales Coaching, Best Practices and Books are Ignored
- May 6, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Coaching is crucial to the success of any sales force; however, coaching without the context of an effective sales process, pipeline, metrics to drive revenue, motivation and accountability aren’t enough. So, our events integrate these additional elements to make for a well-rounded, comprehensive two days.
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Sales Managers Must Make Sure That This Never Happens
- September 26, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You are driving down the highway and see an enormous truck in your side mirror. The truck is moving very fast – twice your speed – and closing in quickly. You continue to look in the mirror and because of the way your side mirror is shaped, it appears that the closer the truck gets, the more likely it seems that the truck will simply run right over you. You accelerate a little, keeping watch on that mirror and then it happens. You miss the sharp bend in the road and drive off the cliff.
This short story is the real-world equivalent to something which often occurs with your salespeople.
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Top 5 Keys to Effective Sales Coaching and Results
- May 2, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
One confusing component of effective sales management is that great sales management skills don’t always translate into great sales results. This phenomenon is most obvious when a company hires a terrific, new sales manager, who possesses all the desired skills, and the manager fails to have an immediate impact. Worse, in many cases, is when the inherited salespeople rebel! This scenario also occurs when sales managers go to seminars, watch video clips, read books or blogs, and attempt to extract specific skills and tips but don’t have the luxury of hearing them demonstrated, in context, in a real situation. When Objective Management Group conducts a sales force evaluation, we often see that sales managers’ skills are much better than the resulting effectiveness of those skills. Why is that?
