science of selling
The Science of Selling – Rules versus Data
- February 25, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The true science in selling is the research and data that explain performance. In Baseball, a good or bad year, by a team or player, is not explained so much by whether the rules were followed – they probably were – but by the statistics that explain why a good or bad year occurred. We have the same thing in sales and Objective Management Group may have the mother load of that data.