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What CEOs Are Missing In Their Attempts to Grow Revenue
- June 21, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
CEOs are chasing AI, M&A, and fancy tools to grow revenue in 2025, but they’re missing the real game-changer: their salespeople. While they search for big-picture fixes, the fastest way to crush revenue goals is right in front of them—training reps to close more deals. Our latest blog dives into why developing your sales team is the secret weapon you’re ignoring and how to make it happen. Read it now!
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The Biblical Sales Force Part 3 – Numbers: Metrics and KPIs
- November 23, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In my experience, most companies have KPIs in their sales organizations but the real issue is usually whether or not the KPIs they trot out actually drive revenue. In most cases, they do not.
KPIs must be forward looking indicators, not lagging, or backwards looking results and most companies fail to make that key distinction. While last month’s revenue and gross profit numbers are an indicator of how the company performed (past tense), they do not indicate how the company WILL perform (forward looking).