sales training
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How to Spark the Sales Equivalent of a 10-Game Winning Streak
- July 13, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Success breeds success: Just like the Red Sox’s 10-game winning streak after trading Rafael Devers, sales teams ignite when B and C players start closing deals, pushing everyone—including top performers—to elevate their game. Learn how effective training boosts revenue by 28-42%, with real client results like growing from $24M to $68M in 12 months.
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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025
- July 1, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.
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Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)
- May 19, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Planting a fruit tree requires five simple steps in the right order—mess it up, and you’re left with dirt. Sales is no different, yet only 34% of salespeople follow a structured process. From mistaking methodologies for processes to winging it, discover why salespeople ditch the roadmap and how a proper sales process can boost revenue by 20%.
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The Sales Process Milestone You Can’t Get Wrong
- May 9, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Every year, I observe that May 11th marks the day when tree leaves reach full size, a natural milestone that mirrors the critical timing in sales. Just as leaves may appear early or late due to weather, prospects reach buying decisions at varying times. Salespeople often assume the end of their pitch signals the moment to close, but prospects may not be ready—or may have been ready earlier. Missing these cues can lead to lost sales. A well-structured sales process like Baseline Selling accounts for this, but unexpected delays or accelerated decisions can still disrupt timing. Mastering the art of aligning with a.Assembly Instructions prospect’s decision-making moment is key to closing deals effectively.
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Executive Leadership is the Key to a Lasting and Successful Sales Transformation
- April 6, 2025
- Posted by: Kurlan & Associates, Inc.
- Category: Understanding the Sales Force
A customized and optimized sales process should be a tipping point but most companies screw up the opportunity by believing that after the introduction to the sales team they are done. Unfortunately, it is only the beginning, not the end, and unless there is proper governance on required changes, nothing will actually change.
Sales Transformation occurs with Sales Process, but only when there is Governance on the associated requirements.
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How To Double Your Sales Pipeline in 30 Days
- March 31, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most salespeople who entered sales more than fifteen years ago and had to prospect for new business, have forgotten how to do it and if we are being honest, may not have been very willing or effective at this when they were expected to prospect.
Most new salespeople never had to make cold calls as that was delegated to BDRs and SDRs who have universally sucked at prospecting, averaging just 1.5 new meetings scheduled per week.
Yes, it’s that bad.
What’s worse is that most companies don’t consider pipeline quantity and quality the biggest challenge in the sales organization! Most would say it’s the low win rate or the percentage of opportunities that stall in the pipeline. Why do you think that is?
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10 Rules for Successful Sales Training and Revenue Growth
- March 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The truth is that even the most media-rich, entertaining, engaging, memorable sales training can’t come close to holding people’s attention when compared to a series like “24.”
That’s why it is imperative that companies follow my top 10 rules for a successful sales training outcomes:
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Why Most Salespeople Require More Training and Repetition
- December 12, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The people who enter sales immediately after high school or college graduation learn sales from the ground up and are better trained and prepared for what they will encounter and what they must do in those situations. However, those who make career changes and transition to sales later in their career, don’t benefit from nearly as much sales training, receiving mostly product training instead. That forces them to rely on instincts, which are not based on sales experience or wisdom, and often guide them to do what makes them comfortable, as opposed to what makes them effective.
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New Competency Has 10 Attributes for Post 2024 Sales Success
- November 18, 2024
- Posted by: Dave Kurlan
- Categories: Uncategorized, Understanding the Sales Force
The problem is not that prospects and customers expect you to lie, the problem is that they wonder if you are being truthful, especially when it sounds too good to be true or they believe you are telling them what they want to hear.
Thank God that Larry Levine wrote and published Selling in a Post Trust World earlier this year! That’s a book that will help you adapt to these changing times. Another book that will have you selling more and selling with integrity is my timeless book, Baseline Selling-How to Become a Sales Superstar.
In addition to the 21 Sales Core Competencies that are current best practices, I officially recommend the following ten, additional, post 2024 selling attributes:
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7-Steps to Achieve Sales Team Excellence
- October 9, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Any company and/or executive can initiate a sales transformation, but there is one dealbreaker that can cause a sales transformation initiative to fail. But you have to see it through. You must be visible. You must lead by example. You must be engaged. You must show how important this is. You must show your commitment.