sales storytelling

At a recent event, my wife and I heard hilarious and meaningful stories from three members of the 1986 Boston Red Sox — pitchers Bob Stanley and Bruce Hurst, and shortstop Spike Owen. It was nostalgic, fun, and powerful.
Why don’t more sales organizations do the same? Why not ask their best, most successful, veteran, and retired salespeople to spend an hour sharing meaningful, memorable, and even hilarious stories with the current team? It costs nothing, it’s not difficult or scary, and it delivers real results.