Sales performance gap

  • New Data: The Top 10% of Salespeople are 619% Stronger Than the Bottom 10%

    • May 24, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    rich getting richer

    New 2025 data reveals a staggering 619% performance gap between the top 10% and bottom 10% of salespeople. While top performers excel in competencies like Relationship Building and Consultative Selling, they’re slipping in areas like Hunting and Closing, influenced by COVID and economic challenges. Dive into the 21 Sales Core Competencies to understand why—and what to do about it.

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