sales methodology

  • Solitaire and Modern Sales Training – What Should it Cover and Include?
    • October 6, 2014
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I’ve been playing one of those Solitaire games on my iPad and I can routinely score in the neighborhood of 2 minutes and 30 seconds, with my best time being just under 2 minutes.  I thought I was doing pretty well until I realized that my wife routinely scores between 1 minute and 1:20 seconds with her best scores (not score) being under 1 minute.  She has scored as low as 48 seconds.

    If not for my wife, I would have thought I was a real pro at Solitaire!

    This is exactly how many CEO’s, Presidents and Sales VP’s view their sales forces.  Without anything or anyone with whom to compare, they form their judgements on sales effectiveness in a vacuum.  I routinely hear things like, “We have a custom sales process.”, and “We’ve been working on consultative selling.”  Yet, after a sales force evaluation has been completed, those same companies are routinely found to have been lagging, not leading, in those areas.

    When it comes to providing sales training for your sales force, what exactly, should modern training include?

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  • What is the Best Sales Process for Increasing Sales?
    • July 14, 2014
    • Posted by: Dave Kurlan
    • Categories: Sales Process, Understanding the Sales Force

    Companies have terrific results when they implement Baseline Selling, and last week a well-known expert asked, “What is the big secret that makes Baseline Selling so powerful?”  He thought it would make for a great article discussion, so let’s attempt to answer that question by starting with a few questions of my own.

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  • What is the Best Sales Model for Your Sales Force?
    • January 28, 2014
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    On its own, the concept of a sales model can be confusing, especially when you mention it in the same breath as sales process and sales methodology.  However, when the word “successful” precedes sales model, it lends more clarity to its purpose.

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  • Why Doesn’t Sales Methodology Get More Attention?
    • January 14, 2014
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    This brings me to my original question, “Why doesn’t sales methodology get more attention from authors, writers and bloggers, and why does sales process get most of the coverage?” 

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  • Baseball’s Huge Impact on Sales Performance
    • January 22, 2013
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Let’s use Algebra to get a better handle on sales methodology and where it fits in the grand scheme of things.  Consider the following formula:

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  • Another HBR Article on Sales Leaves Me with Mixed Feelings
    • July 20, 2012
    • Posted by: Dave Kurlan
    • Categories: Junk Sales Science Debunked, Understanding the Sales Force

    I was asked to comment on an article called The End of Solution Selling, which appeared in Harvard Business Review.  The article was generally right on, but it also included several things that irritated me enough to question them and the article.

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  • You Can Help Salespeople Burdened with Sales Weaknesses
    • January 23, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sadly, most sales training and sales trainers are unable to help salespeople overcome these weaknesses because their focus is primarily the sales skills and methodology that they teach.  That puts tremendous pressure on sales managers who are simply not equipped to help salespeople overcome things like:

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  • Must Read – Accenture / CSO Insights Sales Optimization Study
    • December 2, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    In their latest study (thanks to Charlie for sending it to me) – Accenture reported on the 2000 companies worldwide that CSO Insights surveyed. I identified some very interesting findings and if there was a big surprise it was that nothing surprised me!  In fact, it supports everything I’ve written about here for the past 5 years.  Consider the following:

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  • Top 12 Questions to Ask Yourself About Sales Process
    • June 14, 2011
    • Posted by: Dave Kurlan
    • Categories: Sales Process, Understanding the Sales Force

    Most people don’t understand the difference between sales process and sales methodology.

    A customized, optimized, formal sales process includes the sequence of steps, to-do’s, milestones and goals that must be achieved during a sales cycle.

    A sales methodology is the approach one takes to execute those steps.

    For instance, using a few well-known companies and brands:

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  • How to Determine if Your Sales Process is Effective
    • December 8, 2010
    • Posted by: Dave Kurlan
    • Categories: Sales Process, Understanding the Sales Force

    Can you reverse engineer your sales calls? 

    OTHER THAN THE PART OF YOUR SALES CALL THAT INVOLVES PRESENTING, could you break down and explain, each step, strategy, tactic, question, response and milestone met, in the order they occurred, why they were chosen, and the resulting reaction of each occurrence, AFTER you’ve completed an entire sales cycle?

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